中山區鄉親想抽污泥? 北部最好的抽汙泥工程行在這裡!
https://www.shunchen.com.tw/dr04.htm https://www.shunchen.com.tw/
https://www.shunchen.com.tw/dr04.htm https://www.shunchen.com.tw/
- 8月 06 週五 202114:52
中山區鄉親想抽污泥? 推薦您這家北部最好的抽汙泥工程行
- 8月 06 週五 202114:49
住大同區想抽汙泥?您有福了!北部最好的抽汙泥公司鮺這裡!
家住大同區想抽汙泥?您有福了!北部最好的抽汙泥公司鮺這裡!
https://www.shunchen.com.tw/dr03.htm
https://www.shunchen.com.tw/
https://www.shunchen.com.tw/dr03.htm
https://www.shunchen.com.tw/
- 8月 06 週五 202114:46
家住中正區想抽污泥?如何做? 讓中正區最好的環保工程行告訴你
家住中正區想抽污泥?如何做? 讓中正區最好的環保工程行告訴你
https://www.shunchen.com.tw/dr02.htm
https://www.shunchen.com.tw/
https://www.shunchen.com.tw/dr02.htm
https://www.shunchen.com.tw/
- 8月 06 週五 202114:42
台北市抽污泥我最行! 要抽汙泥請找30年專家
台北市抽污泥我最行! 要抽汙泥請找30年專家
https://www.shunchen.com.tw/dr01.htm
https://www.shunchen.com.tw/
https://www.shunchen.com.tw/dr01.htm
https://www.shunchen.com.tw/
- 12月 21 週一 202021:20
[屏東網頁設計] 幾個網頁設計公司的簡單介紹
[屏東網頁設計] 幾個網頁設計公司的簡單介紹
web-design.mucorales.com
web-design.mucorales.com
- 10月 24 週六 202011:43
Sorting out marketing trends of users flash scenes of e-commerce one-page websites
Sorting out marketing trends of users flash scenes of e-commerce one-page websites
When creating a company’s image website, it should not be complicated. For small businesses or individual studios, a one-page website can be used to create company service content and case introductions through simple design, so that users will not be affected by Complex link structure and lose patience to browse.https://web-design.mucorales.com, E-commerce one-page image websites also have fast website loading, shorter production time, easy website maintenance and faster A/B testing. Many brands also use e-commerce one-page websites to test the sales of products. Brands usually make one-page websites based on simplicity, because the content must be fully expressed in the one-page website of the e-commerce, and all the layout planning needs to be streamlined.
Advantages of e-commerce one-page website
1. Save time to set up a website
Since it is a one-page website, the user behavior is basically simple. Users can see all the things as long as they slide down. When you click on the page, the URL will not be forwarded. All the information is presented on this one-page website. For the brand, clear direction and accurate information integration can save users the time to search.
2. The brief introduction is easy to share
One-page websites usually have simplified interface operations. For users, it is more in line with the user experience than the past webpage model. Also, because the entire website content is contained in a one-page website, users can intuitively browse the website Content, do not waste extra time looking for noise, and this design is also conducive to users to share web pages.
3. Decrease in website bounce rate
The user's inertial actions often slide downward. Because of this usage pattern, if the one-page website screen and content are not too bad, the bounce rate of readers is usually low. Bounce rate refers to the fact that when a reader visits a website, they leave the website without interacting with the web page, that is, they do not stay on the website for too much time.
4. Simple maintenance and modification
E-commerce one-page web page modification is simple and more efficient. It will be easier and faster to modify based on the analysis of the user’s response and the required modification. Because there is only one page to design, the website structure is simple and there is no need to modify the entire website. Therefore, one-page websites are recommended for newly launched products.
The flash behavior of e-commerce one-page websites provides a short-term effect of gathering consumers. Due to its fast presentation speed, obvious consumption-oriented characteristics, and sufficient word-of-mouth effect, flash stores of e-commerce one-page websites have become many e-commerce companies. The new favorite of marketing, but what new e-commerce trends will this model bring?
1. The marketing dilemma caused by the explosion of Internet information
The competition for online traffic has never stopped and is getting more and more fierce. The price of traffic on online platforms is getting higher and higher. For a brand to gain sustainable online exposure, it needs to maintain long-term and high-quality content output. Once the content output is stopped, the user's attention is easily drawn by other messages, which will eventually lead to audience loss.
Online marketing requires long-term layout and maintenance, a wider range of advertising, and more expenditures. It is becoming less and less cost-effective to purchase online traffic. In the era of fragmented information, everyone receives a huge amount of information. The more users watch, the less likely they are to be touched by the content. This approach also creates a lot of resistance to brand marketing.
In this era, marketing has become more and more demanding, and users’ attention has become more and more precious. Brands are like players on the draft arena, and less and less time is given to play. Brands communicate with customers every time. The opportunities for interaction are very precious.
2. The essence of the flash scene of a one-page website is to establish a connection
What is the flash scene of an e-commerce one-page website? The scene is the fusion of the field and the scene, and it is a synthesis of the six elements of flow-time-environment-action-result. The scene has the functions of "traffic" and "commercial purpose", and carries the attributes of "media" and "content" at the same time.
And scene marketing is to use place and time to embed marketing actions in the scene to achieve certain commercial goals. Good marketing is not about throwing out information one after another, but creating a scene that allows consumers to have a sense of substitution when they go to an e-commerce one-page website, and these scenes can meet or stimulate consumers' needs.
Through scenario-based marketing, create a connection between consumers and products, convert passenger flow into larger traffic, and then turn traffic into sales, buybacks, and word-of-mouth communication. E-commerce one-page websites connect people and products by creating or using specific scenarios.
The scene marketing of a good e-commerce one-page website can establish a deeper connection between traffic and products, which is a connection that exists on actual needs, emotional recognition and psychological dependence. Not only high exposure, but also to build a good reputation, shape the brand with the power of users' word of mouth, and let every user become a communicator. This requires brands to establish better connections with customers. E-commerce one-page websites are one-page websites that give full play to the advantages of scenario-based marketing.
3. Build an e-commerce one-page website scene to reflect brand characteristics
The design of one-page e-commerce websites is very important. In terms of offline, users will find online celebrity stores to check in and take photos to share. The same concept is also published on the e-commerce page. The brand builds a novel one-page website and a lively one-page website store. This website needs to arouse the curiosity and interest of consumers, so that consumers can actively get close to the product. E-commerce one-page websites are therefore often used for brand promotion, new product promotions, new product display, etc.
With visual aesthetics and creative activities, e-commerce one-page websites need to impress users. In the process of interaction and experience, improving brand favorability and brand reliance are important indicators.
Fourth, the ultimate one-page website scene, allowing users to fully communicate with the product
High-tech products give people the ultimate product experience and can establish deep connections. Many one-page websites will combine new business models to turn the scenes of one-page websites into short films, live broadcasts and other new media. Consumers can see the whole process of the host’s experience of the product, and also create a virtual experience scene. Page-based websites are highly inflammatory and persuasive. Sometimes the product itself is the best advertisement. The one-page website means that the brand should use the product to speak, so that users can capture the essence of the product in the streamlined information.
in conclusion
All content of an e-commerce one-page website is traffic, all traffic is connected, and all connections are scenes. Scenario marketing of e-commerce one-page websites is one of the ways to capture online traffic. It makes full use of the characteristics of one-page websites. Through the eye-catching design and rich activities, it gains the attention of consumers and builds more authentic and stable Connection. The format of e-commerce one-page website is becoming the future trend of online scene marketing. One-page site creation and opening up digital marketing links will also become the key to online marketing.
When creating a company’s image website, it should not be complicated. For small businesses or individual studios, a one-page website can be used to create company service content and case introductions through simple design, so that users will not be affected by Complex link structure and lose patience to browse.https://web-design.mucorales.com, E-commerce one-page image websites also have fast website loading, shorter production time, easy website maintenance and faster A/B testing. Many brands also use e-commerce one-page websites to test the sales of products. Brands usually make one-page websites based on simplicity, because the content must be fully expressed in the one-page website of the e-commerce, and all the layout planning needs to be streamlined.
Advantages of e-commerce one-page website
1. Save time to set up a website
Since it is a one-page website, the user behavior is basically simple. Users can see all the things as long as they slide down. When you click on the page, the URL will not be forwarded. All the information is presented on this one-page website. For the brand, clear direction and accurate information integration can save users the time to search.
2. The brief introduction is easy to share
One-page websites usually have simplified interface operations. For users, it is more in line with the user experience than the past webpage model. Also, because the entire website content is contained in a one-page website, users can intuitively browse the website Content, do not waste extra time looking for noise, and this design is also conducive to users to share web pages.
3. Decrease in website bounce rate
The user's inertial actions often slide downward. Because of this usage pattern, if the one-page website screen and content are not too bad, the bounce rate of readers is usually low. Bounce rate refers to the fact that when a reader visits a website, they leave the website without interacting with the web page, that is, they do not stay on the website for too much time.
4. Simple maintenance and modification
E-commerce one-page web page modification is simple and more efficient. It will be easier and faster to modify based on the analysis of the user’s response and the required modification. Because there is only one page to design, the website structure is simple and there is no need to modify the entire website. Therefore, one-page websites are recommended for newly launched products.
The flash behavior of e-commerce one-page websites provides a short-term effect of gathering consumers. Due to its fast presentation speed, obvious consumption-oriented characteristics, and sufficient word-of-mouth effect, flash stores of e-commerce one-page websites have become many e-commerce companies. The new favorite of marketing, but what new e-commerce trends will this model bring?
1. The marketing dilemma caused by the explosion of Internet information
The competition for online traffic has never stopped and is getting more and more fierce. The price of traffic on online platforms is getting higher and higher. For a brand to gain sustainable online exposure, it needs to maintain long-term and high-quality content output. Once the content output is stopped, the user's attention is easily drawn by other messages, which will eventually lead to audience loss.
Online marketing requires long-term layout and maintenance, a wider range of advertising, and more expenditures. It is becoming less and less cost-effective to purchase online traffic. In the era of fragmented information, everyone receives a huge amount of information. The more users watch, the less likely they are to be touched by the content. This approach also creates a lot of resistance to brand marketing.
In this era, marketing has become more and more demanding, and users’ attention has become more and more precious. Brands are like players on the draft arena, and less and less time is given to play. Brands communicate with customers every time. The opportunities for interaction are very precious.
2. The essence of the flash scene of a one-page website is to establish a connection
What is the flash scene of an e-commerce one-page website? The scene is the fusion of the field and the scene, and it is a synthesis of the six elements of flow-time-environment-action-result. The scene has the functions of "traffic" and "commercial purpose", and carries the attributes of "media" and "content" at the same time.
And scene marketing is to use place and time to embed marketing actions in the scene to achieve certain commercial goals. Good marketing is not about throwing out information one after another, but creating a scene that allows consumers to have a sense of substitution when they go to an e-commerce one-page website, and these scenes can meet or stimulate consumers' needs.
Through scenario-based marketing, create a connection between consumers and products, convert passenger flow into larger traffic, and then turn traffic into sales, buybacks, and word-of-mouth communication. E-commerce one-page websites connect people and products by creating or using specific scenarios.
The scene marketing of a good e-commerce one-page website can establish a deeper connection between traffic and products, which is a connection that exists on actual needs, emotional recognition and psychological dependence. Not only high exposure, but also to build a good reputation, shape the brand with the power of users' word of mouth, and let every user become a communicator. This requires brands to establish better connections with customers. E-commerce one-page websites are one-page websites that give full play to the advantages of scenario-based marketing.
3. Build an e-commerce one-page website scene to reflect brand characteristics
The design of one-page e-commerce websites is very important. In terms of offline, users will find online celebrity stores to check in and take photos to share. The same concept is also published on the e-commerce page. The brand builds a novel one-page website and a lively one-page website store. This website needs to arouse the curiosity and interest of consumers, so that consumers can actively get close to the product. E-commerce one-page websites are therefore often used for brand promotion, new product promotions, new product display, etc.
With visual aesthetics and creative activities, e-commerce one-page websites need to impress users. In the process of interaction and experience, improving brand favorability and brand reliance are important indicators.
Fourth, the ultimate one-page website scene, allowing users to fully communicate with the product
High-tech products give people the ultimate product experience and can establish deep connections. Many one-page websites will combine new business models to turn the scenes of one-page websites into short films, live broadcasts and other new media. Consumers can see the whole process of the host’s experience of the product, and also create a virtual experience scene. Page-based websites are highly inflammatory and persuasive. Sometimes the product itself is the best advertisement. The one-page website means that the brand should use the product to speak, so that users can capture the essence of the product in the streamlined information.
in conclusion
All content of an e-commerce one-page website is traffic, all traffic is connected, and all connections are scenes. Scenario marketing of e-commerce one-page websites is one of the ways to capture online traffic. It makes full use of the characteristics of one-page websites. Through the eye-catching design and rich activities, it gains the attention of consumers and builds more authentic and stable Connection. The format of e-commerce one-page website is becoming the future trend of online scene marketing. One-page site creation and opening up digital marketing links will also become the key to online marketing.
- 10月 24 週六 202011:38
Attacks through commonly used web components and analysis tools, with a more confidential approach
Attacks through commonly used web components and analysis tools, with a more confidential approach
Among the various online threats, the most common types of attacks include phishing emails, drive-by downloads, botnet attacks, etc., and in recent years, online shopping has become quite Generally, hackers secretly record the transaction data entered by users to steal personal information or use it to launch other attacks.https://web-design.mucorales.com, Especially this year's Wuhan pneumonia epidemic has caused many people to be isolated at home and must obtain daily necessities through electronic malls, making many smaller electronic malls also become targets of hackers.
Major changes in web attack strategy
Regarding this kind of skimming attack that locks online transaction content, it is most often called Web Skimming, and some are also called E-Skimming and Formjacking. Hackers who are good at launching such attacks are mainly the Magecart group with multiple attack groups. Moreover, in the past three to four years, such attacks have appeared quite frequently. For example, around 2018, there have been many major attacks, such as: ticketing website TicketMaster, e-commerce shopping platform Newsegg, British Airways (British Airways) have reported the news of victimization. At this time, the main target of hackers is mostly for the purpose of stealing a large amount of personal information, and adopt a specific attack strategy.
Like the aforementioned TicketMaster attack incident, the initiator was the Magecart group 5 hackers who targeted the instant messaging service Inbenta used by the website to carry out a supply chain attack. In other words, not only were multiple websites under Ticketmaster suffered, but the scope of influence also included others. Also use Inbenta service website. The Newsegg and British Airways incidents were attacked by Magecart Group 6 hackers. The reason may be that the websites of these two companies have huge transaction volume.
However, until the end of last year and the first half of this year, hackers' attack methods have undergone many changes, which are significantly different from past events in which they tend to maximize their influence.
Judging from these emerging methods, in the events of recent months, hackers have adopted more detailed and concealed methods in an attempt to make it difficult for e-commerce websites to discover their attacks, such as hiding code, or even borrowing legal ones. External services, to achieve the integration of inside and outside.
Hidden in web components and external services, making the attack more hidden
In most website scraping attacks, hackers often use website mismanagement and configuration errors, or component vulnerabilities, and then implant scripts in web pages to record user-input transactions. In order to make it difficult for website managers to detect, hackers often use obfuscation techniques to greatly increase the difficulty of interpreting these scripts.
In addition to the above-mentioned confusing content, new methods have emerged in recent attacks, making it more difficult for website administrators to detect attacks.
For example, in the practice of embedding the snippet code in the website, originally hackers would directly add malicious commands to be executed in the files of the webpage, but recently, hackers have hidden the commands in the website icon, which means the user browses. When the website, the website representative pattern seen on the browser tab, they store the code in the EXIF field of this picture. Therefore, if the administrator only checks the webpage code for any changes, it is difficult to detect that it has been attacked.
How does the hacker transmit the transaction information intercepted from the website to his hand? In most of the attack incidents, the relay website is usually established as a channel. However, in late June of this year, antivirus manufacturer Kaspersky and e-commerce website protection service providers: PerimeterX and Sansec exposed the abuse of the Google Analytics service. Hackers applied for this traffic analysis service to receive stolen transaction data. , Making relevant whereabouts more difficult to find.
Among the various online threats, the most common types of attacks include phishing emails, drive-by downloads, botnet attacks, etc., and in recent years, online shopping has become quite Generally, hackers secretly record the transaction data entered by users to steal personal information or use it to launch other attacks.https://web-design.mucorales.com, Especially this year's Wuhan pneumonia epidemic has caused many people to be isolated at home and must obtain daily necessities through electronic malls, making many smaller electronic malls also become targets of hackers.
Major changes in web attack strategy
Regarding this kind of skimming attack that locks online transaction content, it is most often called Web Skimming, and some are also called E-Skimming and Formjacking. Hackers who are good at launching such attacks are mainly the Magecart group with multiple attack groups. Moreover, in the past three to four years, such attacks have appeared quite frequently. For example, around 2018, there have been many major attacks, such as: ticketing website TicketMaster, e-commerce shopping platform Newsegg, British Airways (British Airways) have reported the news of victimization. At this time, the main target of hackers is mostly for the purpose of stealing a large amount of personal information, and adopt a specific attack strategy.
Like the aforementioned TicketMaster attack incident, the initiator was the Magecart group 5 hackers who targeted the instant messaging service Inbenta used by the website to carry out a supply chain attack. In other words, not only were multiple websites under Ticketmaster suffered, but the scope of influence also included others. Also use Inbenta service website. The Newsegg and British Airways incidents were attacked by Magecart Group 6 hackers. The reason may be that the websites of these two companies have huge transaction volume.
However, until the end of last year and the first half of this year, hackers' attack methods have undergone many changes, which are significantly different from past events in which they tend to maximize their influence.
Judging from these emerging methods, in the events of recent months, hackers have adopted more detailed and concealed methods in an attempt to make it difficult for e-commerce websites to discover their attacks, such as hiding code, or even borrowing legal ones. External services, to achieve the integration of inside and outside.
Hidden in web components and external services, making the attack more hidden
In most website scraping attacks, hackers often use website mismanagement and configuration errors, or component vulnerabilities, and then implant scripts in web pages to record user-input transactions. In order to make it difficult for website managers to detect, hackers often use obfuscation techniques to greatly increase the difficulty of interpreting these scripts.
In addition to the above-mentioned confusing content, new methods have emerged in recent attacks, making it more difficult for website administrators to detect attacks.
For example, in the practice of embedding the snippet code in the website, originally hackers would directly add malicious commands to be executed in the files of the webpage, but recently, hackers have hidden the commands in the website icon, which means the user browses. When the website, the website representative pattern seen on the browser tab, they store the code in the EXIF field of this picture. Therefore, if the administrator only checks the webpage code for any changes, it is difficult to detect that it has been attacked.
How does the hacker transmit the transaction information intercepted from the website to his hand? In most of the attack incidents, the relay website is usually established as a channel. However, in late June of this year, antivirus manufacturer Kaspersky and e-commerce website protection service providers: PerimeterX and Sansec exposed the abuse of the Google Analytics service. Hackers applied for this traffic analysis service to receive stolen transaction data. , Making relevant whereabouts more difficult to find.
- 10月 24 週六 202011:38
[WordPress] Want to secretly observe the structure of the opponent's website? Just use these two tools!
[WordPress] Want to secretly observe the structure of the opponent's website? Just use these two tools!
Have no clue on how to build a WordPress website, do you want to refer to what your peers do? There are tools to analyze what architecture and plug-ins are used in other people's WordPress sites!
This tutorial will provide two ways to analyze the website: the first is to use the website analysis tool provided by scanwp.net; the second is to use the additional features of the Chrome Online App Store. In both ways, you can quickly check the theme and additional plug-ins used by the website you want to refer to. https://web-design.mucorales.com,If you want to check whether these websites use WordPress as the CMS for the website, you can refer to this article: Quickly check whether the website is built with WordPress Three ways!
All learning starts from imitation, find websites that are of the same nature as your own website and are worthy of reference, and use tools to get information, learn good design, and delete parts that are not suitable for your website. Finally, we started to plan our own website structure. These are the tips for novices to quickly start website construction. Then follow in the footsteps of Hu Academy, let us start learning!
1. Use Scanwp.net to analyze the website
first step:
Enter the scanwp.net website. In the picture below, the red box on the right is the main function of scanwp.net. Theme Detector is the main page of the target website that enters the URL analysis. Find a Theme and Find a Plugin can search for pages suitable for your own themes and plug-ins according to different conditions. WP Hosting is scanwp.net providing mainstream virtual hosting providers on the market. However, most of them are foreign companies, which are not very helpful to friends who want to set up websites in Taiwan.
Top 50 is the website statistics analyzed in scanwp.net. The top 50 themes and plugins used by the most websites. If you can’t find a plugin suitable for your WordPress website, you can find the most people in the Top 50 What are the plug-ins used.
The second step:
The following figure shows the data that can be obtained by analyzing the target website in scanwp.net, including WordPress theme name, theme price, theme preview, theme version, author name, theme user percentage, theme purchase link, and target website usage Plug-ins (there is no part that blocks plug-in information), plug-ins are free or paid types, plug-in download links, etc., allowing users to quickly understand the website information.
third step:
There are two blocks at the bottom of the scanwp.net homepage, which are the most popular themes and plug-ins analyzed in the submitted detection website.
As shown in the figure below, these are the themes and plug-ins used by many websites. The meaning of multi-person use is that it has high stability and fast update speed for its program problems or additional functions. It is worth installing and using when setting up a website. .
the fourth step:
Now start to analyze the website you want to refer to. On the homepage of Theme Detector, there is the search box in the figure below. Enter the URL of the target website in it to start the analysis. The author uses Hu Academy as an analysis demonstration.
WordPress structure analysis practical tool teaching, quick check website structure view photo WordPress architecture analysis practical tool teaching, quick check website architecture
the fifth step:
As shown in the figure below, the analysis results show that part of the plug-ins used by the target website can be known.
Click MORE INFO in the blue box marked in Figure 1, and you will jump to the official WordPress plug-in download point in Figure 2, which also has plug-in version and plug-in function introduction.
2. Use the Chrome online application to analyze the website
first step:
By installing an application for Chrome, compared to using scanwp.net, it is more suitable for use when there are a large number of reference websites that you want to analyze.
As long as you arrive at the website page you want to detect, click on the application icon in your browser to quickly view the theme or application it uses. Enter the Chrome Online App Store and search for WordPress Theme and Plugins Detector in the upper left corner.
The second step:
You can see the application WordPress Theme and Plugins Detector in the picture below. Click the button to add to Chrome.
third step: You can find the WP logo in the application installation block on the right side of the browser. In the picture below, the author’s website is designed by Hulun. Click on the logo in the upper right corner to display the theme name, author, theme version, Theme description introduction.
the fourth step:
Pull down the analysis page, you can see the main plug-ins used in the website, click the icon to reach the plug-in download page, and there is also a simple introduction of the plug-in.
After analyzing the website that you want to refer to, you can understand the theme and plug-in it uses, but you still cannot get a comprehensive understanding of the style that the theme can present or the actual function of the plug-in. It is still difficult to immediately decide which theme and plug-in to use on the website.
Here I suggest that you can go to the themeforest website for the theme selection part, and enter the theme name you want to use on the homepage, you can enter the theme introduction page and the preview URL of the layout style, and you can see the theme presented on the website Style and some functions; For the plug-in part, you can check user comments and plug-in introduction in the official WordPress plug-in download point at the beginning of this article.
Using these two methods to determine the degree of suitability for their own website can help novice webmasters to make choices about the theme and plug-in selection.
Have no clue on how to build a WordPress website, do you want to refer to what your peers do? There are tools to analyze what architecture and plug-ins are used in other people's WordPress sites!
This tutorial will provide two ways to analyze the website: the first is to use the website analysis tool provided by scanwp.net; the second is to use the additional features of the Chrome Online App Store. In both ways, you can quickly check the theme and additional plug-ins used by the website you want to refer to. https://web-design.mucorales.com,If you want to check whether these websites use WordPress as the CMS for the website, you can refer to this article: Quickly check whether the website is built with WordPress Three ways!
All learning starts from imitation, find websites that are of the same nature as your own website and are worthy of reference, and use tools to get information, learn good design, and delete parts that are not suitable for your website. Finally, we started to plan our own website structure. These are the tips for novices to quickly start website construction. Then follow in the footsteps of Hu Academy, let us start learning!
1. Use Scanwp.net to analyze the website
first step:
Enter the scanwp.net website. In the picture below, the red box on the right is the main function of scanwp.net. Theme Detector is the main page of the target website that enters the URL analysis. Find a Theme and Find a Plugin can search for pages suitable for your own themes and plug-ins according to different conditions. WP Hosting is scanwp.net providing mainstream virtual hosting providers on the market. However, most of them are foreign companies, which are not very helpful to friends who want to set up websites in Taiwan.
Top 50 is the website statistics analyzed in scanwp.net. The top 50 themes and plugins used by the most websites. If you can’t find a plugin suitable for your WordPress website, you can find the most people in the Top 50 What are the plug-ins used.
The second step:
The following figure shows the data that can be obtained by analyzing the target website in scanwp.net, including WordPress theme name, theme price, theme preview, theme version, author name, theme user percentage, theme purchase link, and target website usage Plug-ins (there is no part that blocks plug-in information), plug-ins are free or paid types, plug-in download links, etc., allowing users to quickly understand the website information.
third step:
There are two blocks at the bottom of the scanwp.net homepage, which are the most popular themes and plug-ins analyzed in the submitted detection website.
As shown in the figure below, these are the themes and plug-ins used by many websites. The meaning of multi-person use is that it has high stability and fast update speed for its program problems or additional functions. It is worth installing and using when setting up a website. .
the fourth step:
Now start to analyze the website you want to refer to. On the homepage of Theme Detector, there is the search box in the figure below. Enter the URL of the target website in it to start the analysis. The author uses Hu Academy as an analysis demonstration.
WordPress structure analysis practical tool teaching, quick check website structure view photo WordPress architecture analysis practical tool teaching, quick check website architecture
the fifth step:
As shown in the figure below, the analysis results show that part of the plug-ins used by the target website can be known.
Click MORE INFO in the blue box marked in Figure 1, and you will jump to the official WordPress plug-in download point in Figure 2, which also has plug-in version and plug-in function introduction.
2. Use the Chrome online application to analyze the website
first step:
By installing an application for Chrome, compared to using scanwp.net, it is more suitable for use when there are a large number of reference websites that you want to analyze.
As long as you arrive at the website page you want to detect, click on the application icon in your browser to quickly view the theme or application it uses. Enter the Chrome Online App Store and search for WordPress Theme and Plugins Detector in the upper left corner.
The second step:
You can see the application WordPress Theme and Plugins Detector in the picture below. Click the button to add to Chrome.
third step: You can find the WP logo in the application installation block on the right side of the browser. In the picture below, the author’s website is designed by Hulun. Click on the logo in the upper right corner to display the theme name, author, theme version, Theme description introduction.
the fourth step:
Pull down the analysis page, you can see the main plug-ins used in the website, click the icon to reach the plug-in download page, and there is also a simple introduction of the plug-in.
After analyzing the website that you want to refer to, you can understand the theme and plug-in it uses, but you still cannot get a comprehensive understanding of the style that the theme can present or the actual function of the plug-in. It is still difficult to immediately decide which theme and plug-in to use on the website.
Here I suggest that you can go to the themeforest website for the theme selection part, and enter the theme name you want to use on the homepage, you can enter the theme introduction page and the preview URL of the layout style, and you can see the theme presented on the website Style and some functions; For the plug-in part, you can check user comments and plug-in introduction in the official WordPress plug-in download point at the beginning of this article.
Using these two methods to determine the degree of suitability for their own website can help novice webmasters to make choices about the theme and plug-in selection.
The best time to enter e-commerce: the Ministry of Economic Affairs offers hundreds of billions to help the transformation, and the whole family shop platform is free of procedures/freight
Since the end of last year, the COVID-19 epidemic situation has not slowed down internationally, and all walks of life have been affected. Retail, wholesale, and catering industries with physical stores as the main source of income are the first to bear the brunt.
According to a report from the Statistics Department of the Ministry of Economic Affairs, in April 109, the retail industry's turnover fell by 10.2% annually, the largest drop since 1998.https://web-design.mucorales.com, The wholesale industry saw a 1.0% annual decrease due to the plunge in international raw material prices and transportation constraints.
The impact of the epidemic has made brick-and-mortar retailers complain. In contrast, e-commerce has benefited from the epidemic, and sales have grown against the trend, writing a new page for the "home economy" lifestyle. In the first quarter of 109, online sales of the retail industry exceeded 81.1 billion yuan, an increase of 19.1% compared to the first quarter of last year.
Both online and offline situations have prompted many traditional retailers to actively think about the possibility of transformation. 2020 will become an important watershed in the new retail era of "Omni-Channel".
The trend of online shopping has become stronger during the epidemic, prompting traditional retailers to actively transform.
Traditional retailers deploy e-commerce to make up for the lost performance of physical stores Traditional retailers whose performance has been affected by the epidemic are actively developing new layouts, such as operating e-commerce. Regardless of whether the goods sold are related to epidemic prevention or not, communicating issues through the official website platform and diverting shopping guides can not only compensate for the loss of customers in physical stores with online performance, but may also become a strong competitive tool for brands after the epidemic is over.
According to statistics from Germany's Statista and CIC, the scale of Taiwan's e-commerce market in 2019 increased by 15.4% to 5.12 billion U.S. dollars, becoming the seventh largest e-commerce market in the world. Although the e-commerce market has huge business opportunities, many large Taiwanese retailers have yet to develop cross-border markets or shape complete omnichannel strategies.
The omnichannel strategy refers to the combination of physical channels and virtual channels to provide consumers with a personalized experience. "All-channel" is different from the common multi-channel (Multi-channel). It is not only limited to selling products on multiple platforms, but also has more "integration" value. The omnichannel thinking puts consumers first, creating a consistent experience across all exposure channels, ensuring that consumers can switch between channels at will, and then actively purchase products.
However, retailers with sufficient capital to build omnichannels are among the minority in Taiwan. For small and medium-sized traditional retailers who are entering the e-commerce field for the first time, it is recommended to set up online exposure channels and e-commerce as the initial goal.商平台.
Two key points for choosing an e-commerce platform to evaluate: operation and traffic
Before opening a store, e-commerce novices can refer to the list below to learn about the three most common types of e-commerce operations and choose the most suitable tools:
"How to choose a channel platform?" is the first step that decision makers need to think about. Especially when starting an e-commerce business, you will probably encounter two high walls: one is "operation" and the other is "traffic."
The "operation side" includes e-commerce platform selection, logistics, cash flow, and target customer group analysis; the "traffic side" is roughly divided into search engine optimization, advertising operations, and exposure channel operations.
As platform selection involves SEO strategies, advertising operation methods, customer group management and other aspects, if an official website can be set up, the brand will have greater operational flexibility. However, because a lot of time and labor costs are required to set up a website, small and medium-sized e-commerce companies who are just starting out usually choose existing platforms that can quickly list their products. When choosing an e-commerce platform, it is recommended to take the following five items into consideration:
SEO strategy: Each mall platform has different restrictions on exposure position and SEO algorithm. On some platforms, sellers can choose to pay 5 to 7% of advertising fees to place products in a more eye-catching position; it is recommended to choose a platform with a relatively fair algorithm so that the product has a chance to appear first in the search results.
Logistics and cash flow processing: E-commerce logistics is a "service" for consumers. It is not only the last link in e-commerce sales, but also the key to improving user experience. In order to enable products to be delivered to consumers "quickly, accurately, and cost-effectively", some businesses will choose to cooperate with third-party warehouse logistics providers to provide consumers with super-commercial pickup or home delivery services. However, logistics needs to account for 4 to 6% of operating costs, plus 1 to 3% of cash flow costs, which is expensive. Therefore, small business operators may choose to do their own work and handle the business of picking, tallying, packaging and shipping, returning and replacing goods by themselves. Listing fees: Mall websites that capture huge traffic usually require manufacturers to sign an annual contract and charge an annual fee ranging from 40,000 to 80,000 yuan, or a commission fee for transaction. Layout format: The product information pages of the entire order system and the mall website are usually presented with fixed layout, and whether the design is beautiful or not will affect the consumer experience; in addition, the content of the product information is also related to SEO optimization.
Membership management: Membership management is the key to "remarketing", but the entire order system and mall website usually do not share the "member list" with manufacturers. Therefore, businesses that are interested in cultivating relationships with consumers can consider using the store platform to collect member information. Grasp the dominance of remarketing. FamilyMart promotes good shop, good shop + shop platform, breaking through the operating restrictions of traditional e-commerce platforms The mall website has "traffic" resources, attracting many manufacturers who have not yet established online reputation to enter, but it also relatively limits the flexibility of operating SEO planning, membership management, and product presentation methods, and for sellers with their own traffic, it is limited. The best benefit of own traffic. It is not conducive to manufacturers who intend to operate their brands for a long time or develop omnichannel strategies.
In addition, for those with relatively weak resources, annual fees, logistics, and cash flow costs are even more costly. In contrast, FamilyMart launched Haomai+ last year, and developed Haomai+ and Haomai shop platform this year. It can be said to be the most reliable partner for those who have entered the e-commerce battlefield. In addition to exempting the annual fee/transaction fee, the manufacturer can also use FamilyMart’s logistics + cash flow service.
Through the densely distributed convenience store locations, stores can quickly and easily send and ship items from store to store, and then use the integrated back-end system to confirm orders and accounting progress at any time, and update logistics information in real time, making the transaction process between buyers and sellers more secure .
In addition to having a complete back-end operation support source, Good Store + and Good Store also support multiple front-end presentations. Haopening uses RWD responsive web design to provide consumers with a smoother cross-device shopping experience. According to the Google search engine algorithm, mobile-friendly responsive websites will be displayed first under the same conditions, which helps brands optimize SEO.
Since the end of last year, the COVID-19 epidemic situation has not slowed down internationally, and all walks of life have been affected. Retail, wholesale, and catering industries with physical stores as the main source of income are the first to bear the brunt.
According to a report from the Statistics Department of the Ministry of Economic Affairs, in April 109, the retail industry's turnover fell by 10.2% annually, the largest drop since 1998.https://web-design.mucorales.com, The wholesale industry saw a 1.0% annual decrease due to the plunge in international raw material prices and transportation constraints.
The impact of the epidemic has made brick-and-mortar retailers complain. In contrast, e-commerce has benefited from the epidemic, and sales have grown against the trend, writing a new page for the "home economy" lifestyle. In the first quarter of 109, online sales of the retail industry exceeded 81.1 billion yuan, an increase of 19.1% compared to the first quarter of last year.
Both online and offline situations have prompted many traditional retailers to actively think about the possibility of transformation. 2020 will become an important watershed in the new retail era of "Omni-Channel".
The trend of online shopping has become stronger during the epidemic, prompting traditional retailers to actively transform.
Traditional retailers deploy e-commerce to make up for the lost performance of physical stores Traditional retailers whose performance has been affected by the epidemic are actively developing new layouts, such as operating e-commerce. Regardless of whether the goods sold are related to epidemic prevention or not, communicating issues through the official website platform and diverting shopping guides can not only compensate for the loss of customers in physical stores with online performance, but may also become a strong competitive tool for brands after the epidemic is over.
According to statistics from Germany's Statista and CIC, the scale of Taiwan's e-commerce market in 2019 increased by 15.4% to 5.12 billion U.S. dollars, becoming the seventh largest e-commerce market in the world. Although the e-commerce market has huge business opportunities, many large Taiwanese retailers have yet to develop cross-border markets or shape complete omnichannel strategies.
The omnichannel strategy refers to the combination of physical channels and virtual channels to provide consumers with a personalized experience. "All-channel" is different from the common multi-channel (Multi-channel). It is not only limited to selling products on multiple platforms, but also has more "integration" value. The omnichannel thinking puts consumers first, creating a consistent experience across all exposure channels, ensuring that consumers can switch between channels at will, and then actively purchase products.
However, retailers with sufficient capital to build omnichannels are among the minority in Taiwan. For small and medium-sized traditional retailers who are entering the e-commerce field for the first time, it is recommended to set up online exposure channels and e-commerce as the initial goal.商平台.
Two key points for choosing an e-commerce platform to evaluate: operation and traffic
Before opening a store, e-commerce novices can refer to the list below to learn about the three most common types of e-commerce operations and choose the most suitable tools:
"How to choose a channel platform?" is the first step that decision makers need to think about. Especially when starting an e-commerce business, you will probably encounter two high walls: one is "operation" and the other is "traffic."
The "operation side" includes e-commerce platform selection, logistics, cash flow, and target customer group analysis; the "traffic side" is roughly divided into search engine optimization, advertising operations, and exposure channel operations.
As platform selection involves SEO strategies, advertising operation methods, customer group management and other aspects, if an official website can be set up, the brand will have greater operational flexibility. However, because a lot of time and labor costs are required to set up a website, small and medium-sized e-commerce companies who are just starting out usually choose existing platforms that can quickly list their products. When choosing an e-commerce platform, it is recommended to take the following five items into consideration:
SEO strategy: Each mall platform has different restrictions on exposure position and SEO algorithm. On some platforms, sellers can choose to pay 5 to 7% of advertising fees to place products in a more eye-catching position; it is recommended to choose a platform with a relatively fair algorithm so that the product has a chance to appear first in the search results.
Logistics and cash flow processing: E-commerce logistics is a "service" for consumers. It is not only the last link in e-commerce sales, but also the key to improving user experience. In order to enable products to be delivered to consumers "quickly, accurately, and cost-effectively", some businesses will choose to cooperate with third-party warehouse logistics providers to provide consumers with super-commercial pickup or home delivery services. However, logistics needs to account for 4 to 6% of operating costs, plus 1 to 3% of cash flow costs, which is expensive. Therefore, small business operators may choose to do their own work and handle the business of picking, tallying, packaging and shipping, returning and replacing goods by themselves. Listing fees: Mall websites that capture huge traffic usually require manufacturers to sign an annual contract and charge an annual fee ranging from 40,000 to 80,000 yuan, or a commission fee for transaction. Layout format: The product information pages of the entire order system and the mall website are usually presented with fixed layout, and whether the design is beautiful or not will affect the consumer experience; in addition, the content of the product information is also related to SEO optimization.
Membership management: Membership management is the key to "remarketing", but the entire order system and mall website usually do not share the "member list" with manufacturers. Therefore, businesses that are interested in cultivating relationships with consumers can consider using the store platform to collect member information. Grasp the dominance of remarketing. FamilyMart promotes good shop, good shop + shop platform, breaking through the operating restrictions of traditional e-commerce platforms The mall website has "traffic" resources, attracting many manufacturers who have not yet established online reputation to enter, but it also relatively limits the flexibility of operating SEO planning, membership management, and product presentation methods, and for sellers with their own traffic, it is limited. The best benefit of own traffic. It is not conducive to manufacturers who intend to operate their brands for a long time or develop omnichannel strategies.
In addition, for those with relatively weak resources, annual fees, logistics, and cash flow costs are even more costly. In contrast, FamilyMart launched Haomai+ last year, and developed Haomai+ and Haomai shop platform this year. It can be said to be the most reliable partner for those who have entered the e-commerce battlefield. In addition to exempting the annual fee/transaction fee, the manufacturer can also use FamilyMart’s logistics + cash flow service.
Through the densely distributed convenience store locations, stores can quickly and easily send and ship items from store to store, and then use the integrated back-end system to confirm orders and accounting progress at any time, and update logistics information in real time, making the transaction process between buyers and sellers more secure .
In addition to having a complete back-end operation support source, Good Store + and Good Store also support multiple front-end presentations. Haopening uses RWD responsive web design to provide consumers with a smoother cross-device shopping experience. According to the Google search engine algorithm, mobile-friendly responsive websites will be displayed first under the same conditions, which helps brands optimize SEO.
Fashion Style Entrepreneur Junji Creates a website with user experience first
Hu Ji, a well-known fashion industry, is one of the few Taiwanese fashion bloggers who can enter the International Fashion Week. "A good website requires users to have a good experience." As one of the few fashion bloggers with editors and photography teams, Yunji collaborates with many well-known brands to plan content,https://web-design.mucorales.com, hoping to bring readers a better and better experience.
Lucky, a well-known blogger in the fashion industry, is one of the few Taiwanese fashion celebrities who can get show cards from international boutique brands such as Gucci and FENDI and are invited to enter the International Fashion Week.
He laughed and said that he was a fashion entrepreneur. He started his business as early as 2013. He set up the first website in his life, "The Gallery", to sell home-style products purchased in Japan online. It was a pity that the business closed after about three years. In addition to the fact that people didn't pay much attention to home furnishings seven years ago, she was also exhausted because of the "The Gallery" website.
Key 1 "Carefully choose the company to set up a website
Having been operating a self-media website for more than ten years, Jinji, who has a lot of ideas on how to use the depth of content to communicate with readers, frankly admits that it is very important to carefully select the website construction company. At that time, the first website spent a six-figure budget, but could not provide the functions she wanted. It only exchanged for a Wix.com website. New products on the shelves could not even be automatically sorted from newest to old. Each photo and text had to be manually sorted. Adjustment, the user experience is very poor. "I really felt cheated, so I had to use it to learn experience."
With this lesson learned, Jinji knows how to choose a website construction company carefully. Her advice to start-up entrepreneurs is to find a few more companies to compare and carefully observe each other's portfolio. Because the beauty is relatively subjective, it is also difficult to describe. With the portfolio, you can judge whether the symbol is not in line with your own aesthetics, and you can also see whether the website functions that the other brand has done for other brands are what you need. In addition, the owner must not know everything about the website. It is more beneficial to communicate with the website company, and only then can they make clear demands.
E-commerce websites are very logical. Which step or link is wrong. For example, the amount displayed at checkout is not the discounted amount, which is embarrassing. Also, for consumers to log in to the membership link that is easy to discourage, consider simplifying it. The owners must have their own ideas. "Usually you can refer to the useful website interface and discuss it with the website company. Before going online, you should also find a few more people to test and collect user feedback." Zhu Ji suggested.
Key 2 "Use web pages to "deliver ideas" and "extend the brand"
It's not just Huiji's personal website, what she wants to create is the brand "PUPUPEPE", which provides advice on lifestyle and fashion wear. "I hope that readers and I will become a fashion life expert." Hu Ji talked eloquently. From being an exchange student in Japan, to a master's career in the UK, and then returning to Taiwan to become an office worker, life in the three places has continued to be challenged and unchanged. What's more is that she likes to record cultural and fashionable life in words every time she goes to a new place. She writes from anonymous small stations to self-hosted websites, accumulating many loyal readers.
"Many people watched me grow, and at the same time, I encouraged each other with them." For Huji, entrepreneurship is now a progressive way. "I want to lead everyone to see another vision of a better life, and at the same time, it can be implemented in yourself life."
The website is the transmission of ideas and the extension of the brand. In 2015, Huiji cooperated with the website company "Lu Boss" to set up "PUPUPEPE｜Fashion Style Website of Pupupe", giving the text of Huiji a perfect ownership. This pure content website can be said to be a personal blog, composed of fashion notes, personal style, and about me. In 2017, the website was updated and revised, adding e-commerce functions and selling fashion items. The current business model is mainly to accept cases. As one of the few fashion bloggers with editorial and photography teams, Ruji cooperates with many brands to plan content.
When I cooperated with "Lu Boss" in 2015, I had a lot of expectations for the web page. I have first organized the web page structure roughly, including the content of each layer and page jumps, and also provided visual examples and my own LOGO. "Web pages don't need to add too many complicated and fancy decorations. They are mainly based on simple lines. Because the purpose of content-based websites is to let everyone have a good reading experience, a comfortable visual atmosphere is very important." Jinji emphasized.
Web designers have built PUPUPEPE into a website with black, gray, and gold as the main color. The golden words represent links. You can click in to read the article, and then use slashes to separate the text. The webpage is relatively simple and can highlight a rich variety of article content.
Key 3 "Different communities need to divert back to the website
Cumulatively, PUPUPEPE has a total of about 57 million views, and the daily views are about 6,000 to 8,000. For Zhuji, the website is an important asset. She runs Facebook, IG, and YouTube at the same time. Because the social algorithm is constantly changing, the most important resources are still accumulated on the website, so the community aims to link back to the website. Currently, 60% of the traffic source of the website comes from Facebook, about 20% is the website RSS (Really Simple Syndication, website managers can pass the content of the web page to subscribers), and the other 20% comes from IG links. IG currently tracks more than 170,000 people, and each post is viewed by about 20,000 people.
Zhuji analyzed that the YouTube audience is the youngest. At present, most of the videos are in home style and room tour types, including room remodeling and storage techniques. The IG age group has risen by two or three years, and the proportion of male fans has increased by 30%; Facebook audience The age group is two or three years older, only 10% are men and ninety are women.
Although I want to use different media to attract different audiences, the ultimate goal is to integrate them and build a brand website to make everyone remember PUPUPEPE. Zhuji always believes that long-term management depends on content, and laughs that "good self-media operators must always use their brains." He firmly believes that words can be used for in-depth communication. Most of the articles on the PUPUPEPE website have thousands of words. From the title to the content, they have been planned and designed. It is more common to see her photos of various fashion occasions with a single-lens camera on her back, which is unique among bloggers.
Key 4 "Manage SEO titles with embedded keywords
After cooperating with "Lu Boss", Hu Ji realized the importance of SEO (search engine optimization) and paid more attention to what readers liked in content planning. "Before setting the content, we will go to Google Trends to search, find the most popular keywords of ordinary people, and bury the keywords in the title." For example, there is an article on the website "Tired of a suit jacket?" Wear a neutral style that you have never tried before! "Super-fit shirt jacket" mainly talks about shirt jacket, but "shirt jacket" is a keyword that readers rarely search for, so she embeds "wearing" and "suit jacket" in the title to increase visibility.
For the wedding ceremony held last year, Zhu Ji, who shared the wedding venue text with readers, has a record high click-through rate. She wrote the title as "Weddings, do what you like best: 8 dream outdoor wedding venues that I have studied, you can do it without going abroad", and added the sentence "Weddings, do what you like best", Create a sense of resonance for readers, shape the brand's independent and thoughtful personality, and write about differences in content.
Zhu Ji emphasized, "We must bring readers into a certain situation, not what I want to say." By embedding popular keywords in the title and creating a context of text, readers can see what they are really interested in. Increase SEO ranking.
She has short haircuts and is a constant image of Zhuji. She is changing her mind and is planning the next stage of website update. "My focus is on users. Content websites are essentially to let users see what they want. If the audience wants to understand the brand today, the website must clearly convey the brand style; if it is a content website, When readers see a headline click into the article, the headline text and pictures must fully present the core concepts of the article." She concluded: "A good website is to let users have a good experience."
Hu Ji, a well-known fashion industry, is one of the few Taiwanese fashion bloggers who can enter the International Fashion Week. "A good website requires users to have a good experience." As one of the few fashion bloggers with editors and photography teams, Yunji collaborates with many well-known brands to plan content,https://web-design.mucorales.com, hoping to bring readers a better and better experience.
Lucky, a well-known blogger in the fashion industry, is one of the few Taiwanese fashion celebrities who can get show cards from international boutique brands such as Gucci and FENDI and are invited to enter the International Fashion Week.
He laughed and said that he was a fashion entrepreneur. He started his business as early as 2013. He set up the first website in his life, "The Gallery", to sell home-style products purchased in Japan online. It was a pity that the business closed after about three years. In addition to the fact that people didn't pay much attention to home furnishings seven years ago, she was also exhausted because of the "The Gallery" website.
Key 1 "Carefully choose the company to set up a website
Having been operating a self-media website for more than ten years, Jinji, who has a lot of ideas on how to use the depth of content to communicate with readers, frankly admits that it is very important to carefully select the website construction company. At that time, the first website spent a six-figure budget, but could not provide the functions she wanted. It only exchanged for a Wix.com website. New products on the shelves could not even be automatically sorted from newest to old. Each photo and text had to be manually sorted. Adjustment, the user experience is very poor. "I really felt cheated, so I had to use it to learn experience."
With this lesson learned, Jinji knows how to choose a website construction company carefully. Her advice to start-up entrepreneurs is to find a few more companies to compare and carefully observe each other's portfolio. Because the beauty is relatively subjective, it is also difficult to describe. With the portfolio, you can judge whether the symbol is not in line with your own aesthetics, and you can also see whether the website functions that the other brand has done for other brands are what you need. In addition, the owner must not know everything about the website. It is more beneficial to communicate with the website company, and only then can they make clear demands.
E-commerce websites are very logical. Which step or link is wrong. For example, the amount displayed at checkout is not the discounted amount, which is embarrassing. Also, for consumers to log in to the membership link that is easy to discourage, consider simplifying it. The owners must have their own ideas. "Usually you can refer to the useful website interface and discuss it with the website company. Before going online, you should also find a few more people to test and collect user feedback." Zhu Ji suggested.
Key 2 "Use web pages to "deliver ideas" and "extend the brand"
It's not just Huiji's personal website, what she wants to create is the brand "PUPUPEPE", which provides advice on lifestyle and fashion wear. "I hope that readers and I will become a fashion life expert." Hu Ji talked eloquently. From being an exchange student in Japan, to a master's career in the UK, and then returning to Taiwan to become an office worker, life in the three places has continued to be challenged and unchanged. What's more is that she likes to record cultural and fashionable life in words every time she goes to a new place. She writes from anonymous small stations to self-hosted websites, accumulating many loyal readers.
"Many people watched me grow, and at the same time, I encouraged each other with them." For Huji, entrepreneurship is now a progressive way. "I want to lead everyone to see another vision of a better life, and at the same time, it can be implemented in yourself life."
The website is the transmission of ideas and the extension of the brand. In 2015, Huiji cooperated with the website company "Lu Boss" to set up "PUPUPEPE｜Fashion Style Website of Pupupe", giving the text of Huiji a perfect ownership. This pure content website can be said to be a personal blog, composed of fashion notes, personal style, and about me. In 2017, the website was updated and revised, adding e-commerce functions and selling fashion items. The current business model is mainly to accept cases. As one of the few fashion bloggers with editorial and photography teams, Ruji cooperates with many brands to plan content.
When I cooperated with "Lu Boss" in 2015, I had a lot of expectations for the web page. I have first organized the web page structure roughly, including the content of each layer and page jumps, and also provided visual examples and my own LOGO. "Web pages don't need to add too many complicated and fancy decorations. They are mainly based on simple lines. Because the purpose of content-based websites is to let everyone have a good reading experience, a comfortable visual atmosphere is very important." Jinji emphasized.
Web designers have built PUPUPEPE into a website with black, gray, and gold as the main color. The golden words represent links. You can click in to read the article, and then use slashes to separate the text. The webpage is relatively simple and can highlight a rich variety of article content.
Key 3 "Different communities need to divert back to the website
Cumulatively, PUPUPEPE has a total of about 57 million views, and the daily views are about 6,000 to 8,000. For Zhuji, the website is an important asset. She runs Facebook, IG, and YouTube at the same time. Because the social algorithm is constantly changing, the most important resources are still accumulated on the website, so the community aims to link back to the website. Currently, 60% of the traffic source of the website comes from Facebook, about 20% is the website RSS (Really Simple Syndication, website managers can pass the content of the web page to subscribers), and the other 20% comes from IG links. IG currently tracks more than 170,000 people, and each post is viewed by about 20,000 people.
Zhuji analyzed that the YouTube audience is the youngest. At present, most of the videos are in home style and room tour types, including room remodeling and storage techniques. The IG age group has risen by two or three years, and the proportion of male fans has increased by 30%; Facebook audience The age group is two or three years older, only 10% are men and ninety are women.
Although I want to use different media to attract different audiences, the ultimate goal is to integrate them and build a brand website to make everyone remember PUPUPEPE. Zhuji always believes that long-term management depends on content, and laughs that "good self-media operators must always use their brains." He firmly believes that words can be used for in-depth communication. Most of the articles on the PUPUPEPE website have thousands of words. From the title to the content, they have been planned and designed. It is more common to see her photos of various fashion occasions with a single-lens camera on her back, which is unique among bloggers.
Key 4 "Manage SEO titles with embedded keywords
After cooperating with "Lu Boss", Hu Ji realized the importance of SEO (search engine optimization) and paid more attention to what readers liked in content planning. "Before setting the content, we will go to Google Trends to search, find the most popular keywords of ordinary people, and bury the keywords in the title." For example, there is an article on the website "Tired of a suit jacket?" Wear a neutral style that you have never tried before! "Super-fit shirt jacket" mainly talks about shirt jacket, but "shirt jacket" is a keyword that readers rarely search for, so she embeds "wearing" and "suit jacket" in the title to increase visibility.
For the wedding ceremony held last year, Zhu Ji, who shared the wedding venue text with readers, has a record high click-through rate. She wrote the title as "Weddings, do what you like best: 8 dream outdoor wedding venues that I have studied, you can do it without going abroad", and added the sentence "Weddings, do what you like best", Create a sense of resonance for readers, shape the brand's independent and thoughtful personality, and write about differences in content.
Zhu Ji emphasized, "We must bring readers into a certain situation, not what I want to say." By embedding popular keywords in the title and creating a context of text, readers can see what they are really interested in. Increase SEO ranking.
She has short haircuts and is a constant image of Zhuji. She is changing her mind and is planning the next stage of website update. "My focus is on users. Content websites are essentially to let users see what they want. If the audience wants to understand the brand today, the website must clearly convey the brand style; if it is a content website, When readers see a headline click into the article, the headline text and pictures must fully present the core concepts of the article." She concluded: "A good website is to let users have a good experience."
