[屏東網頁設計] 幾個網頁設計公司的簡單介紹
web-design.mucorales.com
web-design.mucorales.com
- 12月 21 週一 202021:20
[屏東網頁設計] 幾個網頁設計公司的簡單介紹
- 10月 24 週六 202011:43
Sorting out marketing trends of users flash scenes of e-commerce one-page websites
Sorting out marketing trends of users flash scenes of e-commerce one-page websites
When creating a company’s image website, it should not be complicated. For small businesses or individual studios, a one-page website can be used to create company service content and case introductions through simple design, so that users will not be affected by Complex link structure and lose patience to browse.https://web-design.mucorales.com, E-commerce one-page image websites also have fast website loading, shorter production time, easy website maintenance and faster A/B testing. Many brands also use e-commerce one-page websites to test the sales of products. Brands usually make one-page websites based on simplicity, because the content must be fully expressed in the one-page website of the e-commerce, and all the layout planning needs to be streamlined.
Advantages of e-commerce one-page website
1. Save time to set up a website
Since it is a one-page website, the user behavior is basically simple. Users can see all the things as long as they slide down. When you click on the page, the URL will not be forwarded. All the information is presented on this one-page website. For the brand, clear direction and accurate information integration can save users the time to search.
2. The brief introduction is easy to share
One-page websites usually have simplified interface operations. For users, it is more in line with the user experience than the past webpage model. Also, because the entire website content is contained in a one-page website, users can intuitively browse the website Content, do not waste extra time looking for noise, and this design is also conducive to users to share web pages.
3. Decrease in website bounce rate
The user's inertial actions often slide downward. Because of this usage pattern, if the one-page website screen and content are not too bad, the bounce rate of readers is usually low. Bounce rate refers to the fact that when a reader visits a website, they leave the website without interacting with the web page, that is, they do not stay on the website for too much time.
4. Simple maintenance and modification
E-commerce one-page web page modification is simple and more efficient. It will be easier and faster to modify based on the analysis of the user’s response and the required modification. Because there is only one page to design, the website structure is simple and there is no need to modify the entire website. Therefore, one-page websites are recommended for newly launched products.
The flash behavior of e-commerce one-page websites provides a short-term effect of gathering consumers. Due to its fast presentation speed, obvious consumption-oriented characteristics, and sufficient word-of-mouth effect, flash stores of e-commerce one-page websites have become many e-commerce companies. The new favorite of marketing, but what new e-commerce trends will this model bring?
1. The marketing dilemma caused by the explosion of Internet information
The competition for online traffic has never stopped and is getting more and more fierce. The price of traffic on online platforms is getting higher and higher. For a brand to gain sustainable online exposure, it needs to maintain long-term and high-quality content output. Once the content output is stopped, the user's attention is easily drawn by other messages, which will eventually lead to audience loss.
Online marketing requires long-term layout and maintenance, a wider range of advertising, and more expenditures. It is becoming less and less cost-effective to purchase online traffic. In the era of fragmented information, everyone receives a huge amount of information. The more users watch, the less likely they are to be touched by the content. This approach also creates a lot of resistance to brand marketing.
In this era, marketing has become more and more demanding, and users’ attention has become more and more precious. Brands are like players on the draft arena, and less and less time is given to play. Brands communicate with customers every time. The opportunities for interaction are very precious.
2. The essence of the flash scene of a one-page website is to establish a connection
What is the flash scene of an e-commerce one-page website? The scene is the fusion of the field and the scene, and it is a synthesis of the six elements of flow-time-environment-action-result. The scene has the functions of "traffic" and "commercial purpose", and carries the attributes of "media" and "content" at the same time.
And scene marketing is to use place and time to embed marketing actions in the scene to achieve certain commercial goals. Good marketing is not about throwing out information one after another, but creating a scene that allows consumers to have a sense of substitution when they go to an e-commerce one-page website, and these scenes can meet or stimulate consumers' needs.
Through scenario-based marketing, create a connection between consumers and products, convert passenger flow into larger traffic, and then turn traffic into sales, buybacks, and word-of-mouth communication. E-commerce one-page websites connect people and products by creating or using specific scenarios.
The scene marketing of a good e-commerce one-page website can establish a deeper connection between traffic and products, which is a connection that exists on actual needs, emotional recognition and psychological dependence. Not only high exposure, but also to build a good reputation, shape the brand with the power of users' word of mouth, and let every user become a communicator. This requires brands to establish better connections with customers. E-commerce one-page websites are one-page websites that give full play to the advantages of scenario-based marketing.
3. Build an e-commerce one-page website scene to reflect brand characteristics
The design of one-page e-commerce websites is very important. In terms of offline, users will find online celebrity stores to check in and take photos to share. The same concept is also published on the e-commerce page. The brand builds a novel one-page website and a lively one-page website store. This website needs to arouse the curiosity and interest of consumers, so that consumers can actively get close to the product. E-commerce one-page websites are therefore often used for brand promotion, new product promotions, new product display, etc.
With visual aesthetics and creative activities, e-commerce one-page websites need to impress users. In the process of interaction and experience, improving brand favorability and brand reliance are important indicators.
Fourth, the ultimate one-page website scene, allowing users to fully communicate with the product
High-tech products give people the ultimate product experience and can establish deep connections. Many one-page websites will combine new business models to turn the scenes of one-page websites into short films, live broadcasts and other new media. Consumers can see the whole process of the host’s experience of the product, and also create a virtual experience scene. Page-based websites are highly inflammatory and persuasive. Sometimes the product itself is the best advertisement. The one-page website means that the brand should use the product to speak, so that users can capture the essence of the product in the streamlined information.
in conclusion
All content of an e-commerce one-page website is traffic, all traffic is connected, and all connections are scenes. Scenario marketing of e-commerce one-page websites is one of the ways to capture online traffic. It makes full use of the characteristics of one-page websites. Through the eye-catching design and rich activities, it gains the attention of consumers and builds more authentic and stable Connection. The format of e-commerce one-page website is becoming the future trend of online scene marketing. One-page site creation and opening up digital marketing links will also become the key to online marketing.
When creating a company’s image website, it should not be complicated. For small businesses or individual studios, a one-page website can be used to create company service content and case introductions through simple design, so that users will not be affected by Complex link structure and lose patience to browse.https://web-design.mucorales.com, E-commerce one-page image websites also have fast website loading, shorter production time, easy website maintenance and faster A/B testing. Many brands also use e-commerce one-page websites to test the sales of products. Brands usually make one-page websites based on simplicity, because the content must be fully expressed in the one-page website of the e-commerce, and all the layout planning needs to be streamlined.
Advantages of e-commerce one-page website
1. Save time to set up a website
Since it is a one-page website, the user behavior is basically simple. Users can see all the things as long as they slide down. When you click on the page, the URL will not be forwarded. All the information is presented on this one-page website. For the brand, clear direction and accurate information integration can save users the time to search.
2. The brief introduction is easy to share
One-page websites usually have simplified interface operations. For users, it is more in line with the user experience than the past webpage model. Also, because the entire website content is contained in a one-page website, users can intuitively browse the website Content, do not waste extra time looking for noise, and this design is also conducive to users to share web pages.
3. Decrease in website bounce rate
The user's inertial actions often slide downward. Because of this usage pattern, if the one-page website screen and content are not too bad, the bounce rate of readers is usually low. Bounce rate refers to the fact that when a reader visits a website, they leave the website without interacting with the web page, that is, they do not stay on the website for too much time.
4. Simple maintenance and modification
E-commerce one-page web page modification is simple and more efficient. It will be easier and faster to modify based on the analysis of the user’s response and the required modification. Because there is only one page to design, the website structure is simple and there is no need to modify the entire website. Therefore, one-page websites are recommended for newly launched products.
The flash behavior of e-commerce one-page websites provides a short-term effect of gathering consumers. Due to its fast presentation speed, obvious consumption-oriented characteristics, and sufficient word-of-mouth effect, flash stores of e-commerce one-page websites have become many e-commerce companies. The new favorite of marketing, but what new e-commerce trends will this model bring?
1. The marketing dilemma caused by the explosion of Internet information
The competition for online traffic has never stopped and is getting more and more fierce. The price of traffic on online platforms is getting higher and higher. For a brand to gain sustainable online exposure, it needs to maintain long-term and high-quality content output. Once the content output is stopped, the user's attention is easily drawn by other messages, which will eventually lead to audience loss.
Online marketing requires long-term layout and maintenance, a wider range of advertising, and more expenditures. It is becoming less and less cost-effective to purchase online traffic. In the era of fragmented information, everyone receives a huge amount of information. The more users watch, the less likely they are to be touched by the content. This approach also creates a lot of resistance to brand marketing.
In this era, marketing has become more and more demanding, and users’ attention has become more and more precious. Brands are like players on the draft arena, and less and less time is given to play. Brands communicate with customers every time. The opportunities for interaction are very precious.
2. The essence of the flash scene of a one-page website is to establish a connection
What is the flash scene of an e-commerce one-page website? The scene is the fusion of the field and the scene, and it is a synthesis of the six elements of flow-time-environment-action-result. The scene has the functions of "traffic" and "commercial purpose", and carries the attributes of "media" and "content" at the same time.
And scene marketing is to use place and time to embed marketing actions in the scene to achieve certain commercial goals. Good marketing is not about throwing out information one after another, but creating a scene that allows consumers to have a sense of substitution when they go to an e-commerce one-page website, and these scenes can meet or stimulate consumers' needs.
Through scenario-based marketing, create a connection between consumers and products, convert passenger flow into larger traffic, and then turn traffic into sales, buybacks, and word-of-mouth communication. E-commerce one-page websites connect people and products by creating or using specific scenarios.
The scene marketing of a good e-commerce one-page website can establish a deeper connection between traffic and products, which is a connection that exists on actual needs, emotional recognition and psychological dependence. Not only high exposure, but also to build a good reputation, shape the brand with the power of users' word of mouth, and let every user become a communicator. This requires brands to establish better connections with customers. E-commerce one-page websites are one-page websites that give full play to the advantages of scenario-based marketing.
3. Build an e-commerce one-page website scene to reflect brand characteristics
The design of one-page e-commerce websites is very important. In terms of offline, users will find online celebrity stores to check in and take photos to share. The same concept is also published on the e-commerce page. The brand builds a novel one-page website and a lively one-page website store. This website needs to arouse the curiosity and interest of consumers, so that consumers can actively get close to the product. E-commerce one-page websites are therefore often used for brand promotion, new product promotions, new product display, etc.
With visual aesthetics and creative activities, e-commerce one-page websites need to impress users. In the process of interaction and experience, improving brand favorability and brand reliance are important indicators.
Fourth, the ultimate one-page website scene, allowing users to fully communicate with the product
High-tech products give people the ultimate product experience and can establish deep connections. Many one-page websites will combine new business models to turn the scenes of one-page websites into short films, live broadcasts and other new media. Consumers can see the whole process of the host’s experience of the product, and also create a virtual experience scene. Page-based websites are highly inflammatory and persuasive. Sometimes the product itself is the best advertisement. The one-page website means that the brand should use the product to speak, so that users can capture the essence of the product in the streamlined information.
in conclusion
All content of an e-commerce one-page website is traffic, all traffic is connected, and all connections are scenes. Scenario marketing of e-commerce one-page websites is one of the ways to capture online traffic. It makes full use of the characteristics of one-page websites. Through the eye-catching design and rich activities, it gains the attention of consumers and builds more authentic and stable Connection. The format of e-commerce one-page website is becoming the future trend of online scene marketing. One-page site creation and opening up digital marketing links will also become the key to online marketing.
- 10月 24 週六 202011:38
Attacks through commonly used web components and analysis tools, with a more confidential approach
Attacks through commonly used web components and analysis tools, with a more confidential approach
Among the various online threats, the most common types of attacks include phishing emails, drive-by downloads, botnet attacks, etc., and in recent years, online shopping has become quite Generally, hackers secretly record the transaction data entered by users to steal personal information or use it to launch other attacks.https://web-design.mucorales.com, Especially this year's Wuhan pneumonia epidemic has caused many people to be isolated at home and must obtain daily necessities through electronic malls, making many smaller electronic malls also become targets of hackers.
Major changes in web attack strategy
Regarding this kind of skimming attack that locks online transaction content, it is most often called Web Skimming, and some are also called E-Skimming and Formjacking. Hackers who are good at launching such attacks are mainly the Magecart group with multiple attack groups. Moreover, in the past three to four years, such attacks have appeared quite frequently. For example, around 2018, there have been many major attacks, such as: ticketing website TicketMaster, e-commerce shopping platform Newsegg, British Airways (British Airways) have reported the news of victimization. At this time, the main target of hackers is mostly for the purpose of stealing a large amount of personal information, and adopt a specific attack strategy.
Like the aforementioned TicketMaster attack incident, the initiator was the Magecart group 5 hackers who targeted the instant messaging service Inbenta used by the website to carry out a supply chain attack. In other words, not only were multiple websites under Ticketmaster suffered, but the scope of influence also included others. Also use Inbenta service website. The Newsegg and British Airways incidents were attacked by Magecart Group 6 hackers. The reason may be that the websites of these two companies have huge transaction volume.
However, until the end of last year and the first half of this year, hackers' attack methods have undergone many changes, which are significantly different from past events in which they tend to maximize their influence.
Judging from these emerging methods, in the events of recent months, hackers have adopted more detailed and concealed methods in an attempt to make it difficult for e-commerce websites to discover their attacks, such as hiding code, or even borrowing legal ones. External services, to achieve the integration of inside and outside.
Hidden in web components and external services, making the attack more hidden
In most website scraping attacks, hackers often use website mismanagement and configuration errors, or component vulnerabilities, and then implant scripts in web pages to record user-input transactions. In order to make it difficult for website managers to detect, hackers often use obfuscation techniques to greatly increase the difficulty of interpreting these scripts.
In addition to the above-mentioned confusing content, new methods have emerged in recent attacks, making it more difficult for website administrators to detect attacks.
For example, in the practice of embedding the snippet code in the website, originally hackers would directly add malicious commands to be executed in the files of the webpage, but recently, hackers have hidden the commands in the website icon, which means the user browses. When the website, the website representative pattern seen on the browser tab, they store the code in the EXIF field of this picture. Therefore, if the administrator only checks the webpage code for any changes, it is difficult to detect that it has been attacked.
How does the hacker transmit the transaction information intercepted from the website to his hand? In most of the attack incidents, the relay website is usually established as a channel. However, in late June of this year, antivirus manufacturer Kaspersky and e-commerce website protection service providers: PerimeterX and Sansec exposed the abuse of the Google Analytics service. Hackers applied for this traffic analysis service to receive stolen transaction data. , Making relevant whereabouts more difficult to find.
Among the various online threats, the most common types of attacks include phishing emails, drive-by downloads, botnet attacks, etc., and in recent years, online shopping has become quite Generally, hackers secretly record the transaction data entered by users to steal personal information or use it to launch other attacks.https://web-design.mucorales.com, Especially this year's Wuhan pneumonia epidemic has caused many people to be isolated at home and must obtain daily necessities through electronic malls, making many smaller electronic malls also become targets of hackers.
Major changes in web attack strategy
Regarding this kind of skimming attack that locks online transaction content, it is most often called Web Skimming, and some are also called E-Skimming and Formjacking. Hackers who are good at launching such attacks are mainly the Magecart group with multiple attack groups. Moreover, in the past three to four years, such attacks have appeared quite frequently. For example, around 2018, there have been many major attacks, such as: ticketing website TicketMaster, e-commerce shopping platform Newsegg, British Airways (British Airways) have reported the news of victimization. At this time, the main target of hackers is mostly for the purpose of stealing a large amount of personal information, and adopt a specific attack strategy.
Like the aforementioned TicketMaster attack incident, the initiator was the Magecart group 5 hackers who targeted the instant messaging service Inbenta used by the website to carry out a supply chain attack. In other words, not only were multiple websites under Ticketmaster suffered, but the scope of influence also included others. Also use Inbenta service website. The Newsegg and British Airways incidents were attacked by Magecart Group 6 hackers. The reason may be that the websites of these two companies have huge transaction volume.
However, until the end of last year and the first half of this year, hackers' attack methods have undergone many changes, which are significantly different from past events in which they tend to maximize their influence.
Judging from these emerging methods, in the events of recent months, hackers have adopted more detailed and concealed methods in an attempt to make it difficult for e-commerce websites to discover their attacks, such as hiding code, or even borrowing legal ones. External services, to achieve the integration of inside and outside.
Hidden in web components and external services, making the attack more hidden
In most website scraping attacks, hackers often use website mismanagement and configuration errors, or component vulnerabilities, and then implant scripts in web pages to record user-input transactions. In order to make it difficult for website managers to detect, hackers often use obfuscation techniques to greatly increase the difficulty of interpreting these scripts.
In addition to the above-mentioned confusing content, new methods have emerged in recent attacks, making it more difficult for website administrators to detect attacks.
For example, in the practice of embedding the snippet code in the website, originally hackers would directly add malicious commands to be executed in the files of the webpage, but recently, hackers have hidden the commands in the website icon, which means the user browses. When the website, the website representative pattern seen on the browser tab, they store the code in the EXIF field of this picture. Therefore, if the administrator only checks the webpage code for any changes, it is difficult to detect that it has been attacked.
How does the hacker transmit the transaction information intercepted from the website to his hand? In most of the attack incidents, the relay website is usually established as a channel. However, in late June of this year, antivirus manufacturer Kaspersky and e-commerce website protection service providers: PerimeterX and Sansec exposed the abuse of the Google Analytics service. Hackers applied for this traffic analysis service to receive stolen transaction data. , Making relevant whereabouts more difficult to find.
- 10月 24 週六 202011:38
[WordPress] Want to secretly observe the structure of the opponent's website? Just use these two tools!
[WordPress] Want to secretly observe the structure of the opponent's website? Just use these two tools!
Have no clue on how to build a WordPress website, do you want to refer to what your peers do? There are tools to analyze what architecture and plug-ins are used in other people's WordPress sites!
This tutorial will provide two ways to analyze the website: the first is to use the website analysis tool provided by scanwp.net; the second is to use the additional features of the Chrome Online App Store. In both ways, you can quickly check the theme and additional plug-ins used by the website you want to refer to. https://web-design.mucorales.com,If you want to check whether these websites use WordPress as the CMS for the website, you can refer to this article: Quickly check whether the website is built with WordPress Three ways!
All learning starts from imitation, find websites that are of the same nature as your own website and are worthy of reference, and use tools to get information, learn good design, and delete parts that are not suitable for your website. Finally, we started to plan our own website structure. These are the tips for novices to quickly start website construction. Then follow in the footsteps of Hu Academy, let us start learning!
1. Use Scanwp.net to analyze the website
first step:
Enter the scanwp.net website. In the picture below, the red box on the right is the main function of scanwp.net. Theme Detector is the main page of the target website that enters the URL analysis. Find a Theme and Find a Plugin can search for pages suitable for your own themes and plug-ins according to different conditions. WP Hosting is scanwp.net providing mainstream virtual hosting providers on the market. However, most of them are foreign companies, which are not very helpful to friends who want to set up websites in Taiwan.
Top 50 is the website statistics analyzed in scanwp.net. The top 50 themes and plugins used by the most websites. If you can’t find a plugin suitable for your WordPress website, you can find the most people in the Top 50 What are the plug-ins used.
The second step:
The following figure shows the data that can be obtained by analyzing the target website in scanwp.net, including WordPress theme name, theme price, theme preview, theme version, author name, theme user percentage, theme purchase link, and target website usage Plug-ins (there is no part that blocks plug-in information), plug-ins are free or paid types, plug-in download links, etc., allowing users to quickly understand the website information.
third step:
There are two blocks at the bottom of the scanwp.net homepage, which are the most popular themes and plug-ins analyzed in the submitted detection website.
As shown in the figure below, these are the themes and plug-ins used by many websites. The meaning of multi-person use is that it has high stability and fast update speed for its program problems or additional functions. It is worth installing and using when setting up a website. .
the fourth step:
Now start to analyze the website you want to refer to. On the homepage of Theme Detector, there is the search box in the figure below. Enter the URL of the target website in it to start the analysis. The author uses Hu Academy as an analysis demonstration.
WordPress structure analysis practical tool teaching, quick check website structure view photo WordPress architecture analysis practical tool teaching, quick check website architecture
the fifth step:
As shown in the figure below, the analysis results show that part of the plug-ins used by the target website can be known.
Click MORE INFO in the blue box marked in Figure 1, and you will jump to the official WordPress plug-in download point in Figure 2, which also has plug-in version and plug-in function introduction.
2. Use the Chrome online application to analyze the website
first step:
By installing an application for Chrome, compared to using scanwp.net, it is more suitable for use when there are a large number of reference websites that you want to analyze.
As long as you arrive at the website page you want to detect, click on the application icon in your browser to quickly view the theme or application it uses. Enter the Chrome Online App Store and search for WordPress Theme and Plugins Detector in the upper left corner.
The second step:
You can see the application WordPress Theme and Plugins Detector in the picture below. Click the button to add to Chrome.
third step: You can find the WP logo in the application installation block on the right side of the browser. In the picture below, the author’s website is designed by Hulun. Click on the logo in the upper right corner to display the theme name, author, theme version, Theme description introduction.
the fourth step:
Pull down the analysis page, you can see the main plug-ins used in the website, click the icon to reach the plug-in download page, and there is also a simple introduction of the plug-in.
After analyzing the website that you want to refer to, you can understand the theme and plug-in it uses, but you still cannot get a comprehensive understanding of the style that the theme can present or the actual function of the plug-in. It is still difficult to immediately decide which theme and plug-in to use on the website.
Here I suggest that you can go to the themeforest website for the theme selection part, and enter the theme name you want to use on the homepage, you can enter the theme introduction page and the preview URL of the layout style, and you can see the theme presented on the website Style and some functions; For the plug-in part, you can check user comments and plug-in introduction in the official WordPress plug-in download point at the beginning of this article.
Using these two methods to determine the degree of suitability for their own website can help novice webmasters to make choices about the theme and plug-in selection.
Have no clue on how to build a WordPress website, do you want to refer to what your peers do? There are tools to analyze what architecture and plug-ins are used in other people's WordPress sites!
This tutorial will provide two ways to analyze the website: the first is to use the website analysis tool provided by scanwp.net; the second is to use the additional features of the Chrome Online App Store. In both ways, you can quickly check the theme and additional plug-ins used by the website you want to refer to. https://web-design.mucorales.com,If you want to check whether these websites use WordPress as the CMS for the website, you can refer to this article: Quickly check whether the website is built with WordPress Three ways!
All learning starts from imitation, find websites that are of the same nature as your own website and are worthy of reference, and use tools to get information, learn good design, and delete parts that are not suitable for your website. Finally, we started to plan our own website structure. These are the tips for novices to quickly start website construction. Then follow in the footsteps of Hu Academy, let us start learning!
1. Use Scanwp.net to analyze the website
first step:
Enter the scanwp.net website. In the picture below, the red box on the right is the main function of scanwp.net. Theme Detector is the main page of the target website that enters the URL analysis. Find a Theme and Find a Plugin can search for pages suitable for your own themes and plug-ins according to different conditions. WP Hosting is scanwp.net providing mainstream virtual hosting providers on the market. However, most of them are foreign companies, which are not very helpful to friends who want to set up websites in Taiwan.
Top 50 is the website statistics analyzed in scanwp.net. The top 50 themes and plugins used by the most websites. If you can’t find a plugin suitable for your WordPress website, you can find the most people in the Top 50 What are the plug-ins used.
The second step:
The following figure shows the data that can be obtained by analyzing the target website in scanwp.net, including WordPress theme name, theme price, theme preview, theme version, author name, theme user percentage, theme purchase link, and target website usage Plug-ins (there is no part that blocks plug-in information), plug-ins are free or paid types, plug-in download links, etc., allowing users to quickly understand the website information.
third step:
There are two blocks at the bottom of the scanwp.net homepage, which are the most popular themes and plug-ins analyzed in the submitted detection website.
As shown in the figure below, these are the themes and plug-ins used by many websites. The meaning of multi-person use is that it has high stability and fast update speed for its program problems or additional functions. It is worth installing and using when setting up a website. .
the fourth step:
Now start to analyze the website you want to refer to. On the homepage of Theme Detector, there is the search box in the figure below. Enter the URL of the target website in it to start the analysis. The author uses Hu Academy as an analysis demonstration.
WordPress structure analysis practical tool teaching, quick check website structure view photo WordPress architecture analysis practical tool teaching, quick check website architecture
the fifth step:
As shown in the figure below, the analysis results show that part of the plug-ins used by the target website can be known.
Click MORE INFO in the blue box marked in Figure 1, and you will jump to the official WordPress plug-in download point in Figure 2, which also has plug-in version and plug-in function introduction.
2. Use the Chrome online application to analyze the website
first step:
By installing an application for Chrome, compared to using scanwp.net, it is more suitable for use when there are a large number of reference websites that you want to analyze.
As long as you arrive at the website page you want to detect, click on the application icon in your browser to quickly view the theme or application it uses. Enter the Chrome Online App Store and search for WordPress Theme and Plugins Detector in the upper left corner.
The second step:
You can see the application WordPress Theme and Plugins Detector in the picture below. Click the button to add to Chrome.
third step: You can find the WP logo in the application installation block on the right side of the browser. In the picture below, the author’s website is designed by Hulun. Click on the logo in the upper right corner to display the theme name, author, theme version, Theme description introduction.
the fourth step:
Pull down the analysis page, you can see the main plug-ins used in the website, click the icon to reach the plug-in download page, and there is also a simple introduction of the plug-in.
After analyzing the website that you want to refer to, you can understand the theme and plug-in it uses, but you still cannot get a comprehensive understanding of the style that the theme can present or the actual function of the plug-in. It is still difficult to immediately decide which theme and plug-in to use on the website.
Here I suggest that you can go to the themeforest website for the theme selection part, and enter the theme name you want to use on the homepage, you can enter the theme introduction page and the preview URL of the layout style, and you can see the theme presented on the website Style and some functions; For the plug-in part, you can check user comments and plug-in introduction in the official WordPress plug-in download point at the beginning of this article.
Using these two methods to determine the degree of suitability for their own website can help novice webmasters to make choices about the theme and plug-in selection.
The best time to enter e-commerce: the Ministry of Economic Affairs offers hundreds of billions to help the transformation, and the whole family shop platform is free of procedures/freight
Since the end of last year, the COVID-19 epidemic situation has not slowed down internationally, and all walks of life have been affected. Retail, wholesale, and catering industries with physical stores as the main source of income are the first to bear the brunt.
According to a report from the Statistics Department of the Ministry of Economic Affairs, in April 109, the retail industry's turnover fell by 10.2% annually, the largest drop since 1998.https://web-design.mucorales.com, The wholesale industry saw a 1.0% annual decrease due to the plunge in international raw material prices and transportation constraints.
The impact of the epidemic has made brick-and-mortar retailers complain. In contrast, e-commerce has benefited from the epidemic, and sales have grown against the trend, writing a new page for the "home economy" lifestyle. In the first quarter of 109, online sales of the retail industry exceeded 81.1 billion yuan, an increase of 19.1% compared to the first quarter of last year.
Both online and offline situations have prompted many traditional retailers to actively think about the possibility of transformation. 2020 will become an important watershed in the new retail era of "Omni-Channel".
The trend of online shopping has become stronger during the epidemic, prompting traditional retailers to actively transform.
Traditional retailers deploy e-commerce to make up for the lost performance of physical stores Traditional retailers whose performance has been affected by the epidemic are actively developing new layouts, such as operating e-commerce. Regardless of whether the goods sold are related to epidemic prevention or not, communicating issues through the official website platform and diverting shopping guides can not only compensate for the loss of customers in physical stores with online performance, but may also become a strong competitive tool for brands after the epidemic is over.
According to statistics from Germany's Statista and CIC, the scale of Taiwan's e-commerce market in 2019 increased by 15.4% to 5.12 billion U.S. dollars, becoming the seventh largest e-commerce market in the world. Although the e-commerce market has huge business opportunities, many large Taiwanese retailers have yet to develop cross-border markets or shape complete omnichannel strategies.
The omnichannel strategy refers to the combination of physical channels and virtual channels to provide consumers with a personalized experience. "All-channel" is different from the common multi-channel (Multi-channel). It is not only limited to selling products on multiple platforms, but also has more "integration" value. The omnichannel thinking puts consumers first, creating a consistent experience across all exposure channels, ensuring that consumers can switch between channels at will, and then actively purchase products.
However, retailers with sufficient capital to build omnichannels are among the minority in Taiwan. For small and medium-sized traditional retailers who are entering the e-commerce field for the first time, it is recommended to set up online exposure channels and e-commerce as the initial goal.商平台.
Two key points for choosing an e-commerce platform to evaluate: operation and traffic
Before opening a store, e-commerce novices can refer to the list below to learn about the three most common types of e-commerce operations and choose the most suitable tools:
"How to choose a channel platform?" is the first step that decision makers need to think about. Especially when starting an e-commerce business, you will probably encounter two high walls: one is "operation" and the other is "traffic."
The "operation side" includes e-commerce platform selection, logistics, cash flow, and target customer group analysis; the "traffic side" is roughly divided into search engine optimization, advertising operations, and exposure channel operations.
As platform selection involves SEO strategies, advertising operation methods, customer group management and other aspects, if an official website can be set up, the brand will have greater operational flexibility. However, because a lot of time and labor costs are required to set up a website, small and medium-sized e-commerce companies who are just starting out usually choose existing platforms that can quickly list their products. When choosing an e-commerce platform, it is recommended to take the following five items into consideration:
SEO strategy: Each mall platform has different restrictions on exposure position and SEO algorithm. On some platforms, sellers can choose to pay 5 to 7% of advertising fees to place products in a more eye-catching position; it is recommended to choose a platform with a relatively fair algorithm so that the product has a chance to appear first in the search results.
Logistics and cash flow processing: E-commerce logistics is a "service" for consumers. It is not only the last link in e-commerce sales, but also the key to improving user experience. In order to enable products to be delivered to consumers "quickly, accurately, and cost-effectively", some businesses will choose to cooperate with third-party warehouse logistics providers to provide consumers with super-commercial pickup or home delivery services. However, logistics needs to account for 4 to 6% of operating costs, plus 1 to 3% of cash flow costs, which is expensive. Therefore, small business operators may choose to do their own work and handle the business of picking, tallying, packaging and shipping, returning and replacing goods by themselves. Listing fees: Mall websites that capture huge traffic usually require manufacturers to sign an annual contract and charge an annual fee ranging from 40,000 to 80,000 yuan, or a commission fee for transaction. Layout format: The product information pages of the entire order system and the mall website are usually presented with fixed layout, and whether the design is beautiful or not will affect the consumer experience; in addition, the content of the product information is also related to SEO optimization.
Membership management: Membership management is the key to "remarketing", but the entire order system and mall website usually do not share the "member list" with manufacturers. Therefore, businesses that are interested in cultivating relationships with consumers can consider using the store platform to collect member information. Grasp the dominance of remarketing. FamilyMart promotes good shop, good shop + shop platform, breaking through the operating restrictions of traditional e-commerce platforms The mall website has "traffic" resources, attracting many manufacturers who have not yet established online reputation to enter, but it also relatively limits the flexibility of operating SEO planning, membership management, and product presentation methods, and for sellers with their own traffic, it is limited. The best benefit of own traffic. It is not conducive to manufacturers who intend to operate their brands for a long time or develop omnichannel strategies.
In addition, for those with relatively weak resources, annual fees, logistics, and cash flow costs are even more costly. In contrast, FamilyMart launched Haomai+ last year, and developed Haomai+ and Haomai shop platform this year. It can be said to be the most reliable partner for those who have entered the e-commerce battlefield. In addition to exempting the annual fee/transaction fee, the manufacturer can also use FamilyMart’s logistics + cash flow service.
Through the densely distributed convenience store locations, stores can quickly and easily send and ship items from store to store, and then use the integrated back-end system to confirm orders and accounting progress at any time, and update logistics information in real time, making the transaction process between buyers and sellers more secure .
In addition to having a complete back-end operation support source, Good Store + and Good Store also support multiple front-end presentations. Haopening uses RWD responsive web design to provide consumers with a smoother cross-device shopping experience. According to the Google search engine algorithm, mobile-friendly responsive websites will be displayed first under the same conditions, which helps brands optimize SEO.
Since the end of last year, the COVID-19 epidemic situation has not slowed down internationally, and all walks of life have been affected. Retail, wholesale, and catering industries with physical stores as the main source of income are the first to bear the brunt.
According to a report from the Statistics Department of the Ministry of Economic Affairs, in April 109, the retail industry's turnover fell by 10.2% annually, the largest drop since 1998.https://web-design.mucorales.com, The wholesale industry saw a 1.0% annual decrease due to the plunge in international raw material prices and transportation constraints.
The impact of the epidemic has made brick-and-mortar retailers complain. In contrast, e-commerce has benefited from the epidemic, and sales have grown against the trend, writing a new page for the "home economy" lifestyle. In the first quarter of 109, online sales of the retail industry exceeded 81.1 billion yuan, an increase of 19.1% compared to the first quarter of last year.
Both online and offline situations have prompted many traditional retailers to actively think about the possibility of transformation. 2020 will become an important watershed in the new retail era of "Omni-Channel".
The trend of online shopping has become stronger during the epidemic, prompting traditional retailers to actively transform.
Traditional retailers deploy e-commerce to make up for the lost performance of physical stores Traditional retailers whose performance has been affected by the epidemic are actively developing new layouts, such as operating e-commerce. Regardless of whether the goods sold are related to epidemic prevention or not, communicating issues through the official website platform and diverting shopping guides can not only compensate for the loss of customers in physical stores with online performance, but may also become a strong competitive tool for brands after the epidemic is over.
According to statistics from Germany's Statista and CIC, the scale of Taiwan's e-commerce market in 2019 increased by 15.4% to 5.12 billion U.S. dollars, becoming the seventh largest e-commerce market in the world. Although the e-commerce market has huge business opportunities, many large Taiwanese retailers have yet to develop cross-border markets or shape complete omnichannel strategies.
The omnichannel strategy refers to the combination of physical channels and virtual channels to provide consumers with a personalized experience. "All-channel" is different from the common multi-channel (Multi-channel). It is not only limited to selling products on multiple platforms, but also has more "integration" value. The omnichannel thinking puts consumers first, creating a consistent experience across all exposure channels, ensuring that consumers can switch between channels at will, and then actively purchase products.
However, retailers with sufficient capital to build omnichannels are among the minority in Taiwan. For small and medium-sized traditional retailers who are entering the e-commerce field for the first time, it is recommended to set up online exposure channels and e-commerce as the initial goal.商平台.
Two key points for choosing an e-commerce platform to evaluate: operation and traffic
Before opening a store, e-commerce novices can refer to the list below to learn about the three most common types of e-commerce operations and choose the most suitable tools:
"How to choose a channel platform?" is the first step that decision makers need to think about. Especially when starting an e-commerce business, you will probably encounter two high walls: one is "operation" and the other is "traffic."
The "operation side" includes e-commerce platform selection, logistics, cash flow, and target customer group analysis; the "traffic side" is roughly divided into search engine optimization, advertising operations, and exposure channel operations.
As platform selection involves SEO strategies, advertising operation methods, customer group management and other aspects, if an official website can be set up, the brand will have greater operational flexibility. However, because a lot of time and labor costs are required to set up a website, small and medium-sized e-commerce companies who are just starting out usually choose existing platforms that can quickly list their products. When choosing an e-commerce platform, it is recommended to take the following five items into consideration:
SEO strategy: Each mall platform has different restrictions on exposure position and SEO algorithm. On some platforms, sellers can choose to pay 5 to 7% of advertising fees to place products in a more eye-catching position; it is recommended to choose a platform with a relatively fair algorithm so that the product has a chance to appear first in the search results.
Logistics and cash flow processing: E-commerce logistics is a "service" for consumers. It is not only the last link in e-commerce sales, but also the key to improving user experience. In order to enable products to be delivered to consumers "quickly, accurately, and cost-effectively", some businesses will choose to cooperate with third-party warehouse logistics providers to provide consumers with super-commercial pickup or home delivery services. However, logistics needs to account for 4 to 6% of operating costs, plus 1 to 3% of cash flow costs, which is expensive. Therefore, small business operators may choose to do their own work and handle the business of picking, tallying, packaging and shipping, returning and replacing goods by themselves. Listing fees: Mall websites that capture huge traffic usually require manufacturers to sign an annual contract and charge an annual fee ranging from 40,000 to 80,000 yuan, or a commission fee for transaction. Layout format: The product information pages of the entire order system and the mall website are usually presented with fixed layout, and whether the design is beautiful or not will affect the consumer experience; in addition, the content of the product information is also related to SEO optimization.
Membership management: Membership management is the key to "remarketing", but the entire order system and mall website usually do not share the "member list" with manufacturers. Therefore, businesses that are interested in cultivating relationships with consumers can consider using the store platform to collect member information. Grasp the dominance of remarketing. FamilyMart promotes good shop, good shop + shop platform, breaking through the operating restrictions of traditional e-commerce platforms The mall website has "traffic" resources, attracting many manufacturers who have not yet established online reputation to enter, but it also relatively limits the flexibility of operating SEO planning, membership management, and product presentation methods, and for sellers with their own traffic, it is limited. The best benefit of own traffic. It is not conducive to manufacturers who intend to operate their brands for a long time or develop omnichannel strategies.
In addition, for those with relatively weak resources, annual fees, logistics, and cash flow costs are even more costly. In contrast, FamilyMart launched Haomai+ last year, and developed Haomai+ and Haomai shop platform this year. It can be said to be the most reliable partner for those who have entered the e-commerce battlefield. In addition to exempting the annual fee/transaction fee, the manufacturer can also use FamilyMart’s logistics + cash flow service.
Through the densely distributed convenience store locations, stores can quickly and easily send and ship items from store to store, and then use the integrated back-end system to confirm orders and accounting progress at any time, and update logistics information in real time, making the transaction process between buyers and sellers more secure .
In addition to having a complete back-end operation support source, Good Store + and Good Store also support multiple front-end presentations. Haopening uses RWD responsive web design to provide consumers with a smoother cross-device shopping experience. According to the Google search engine algorithm, mobile-friendly responsive websites will be displayed first under the same conditions, which helps brands optimize SEO.
Fashion Style Entrepreneur Junji Creates a website with user experience first
Hu Ji, a well-known fashion industry, is one of the few Taiwanese fashion bloggers who can enter the International Fashion Week. "A good website requires users to have a good experience." As one of the few fashion bloggers with editors and photography teams, Yunji collaborates with many well-known brands to plan content,https://web-design.mucorales.com, hoping to bring readers a better and better experience.
Lucky, a well-known blogger in the fashion industry, is one of the few Taiwanese fashion celebrities who can get show cards from international boutique brands such as Gucci and FENDI and are invited to enter the International Fashion Week.
He laughed and said that he was a fashion entrepreneur. He started his business as early as 2013. He set up the first website in his life, "The Gallery", to sell home-style products purchased in Japan online. It was a pity that the business closed after about three years. In addition to the fact that people didn't pay much attention to home furnishings seven years ago, she was also exhausted because of the "The Gallery" website.
Key 1 "Carefully choose the company to set up a website
Having been operating a self-media website for more than ten years, Jinji, who has a lot of ideas on how to use the depth of content to communicate with readers, frankly admits that it is very important to carefully select the website construction company. At that time, the first website spent a six-figure budget, but could not provide the functions she wanted. It only exchanged for a Wix.com website. New products on the shelves could not even be automatically sorted from newest to old. Each photo and text had to be manually sorted. Adjustment, the user experience is very poor. "I really felt cheated, so I had to use it to learn experience."
With this lesson learned, Jinji knows how to choose a website construction company carefully. Her advice to start-up entrepreneurs is to find a few more companies to compare and carefully observe each other's portfolio. Because the beauty is relatively subjective, it is also difficult to describe. With the portfolio, you can judge whether the symbol is not in line with your own aesthetics, and you can also see whether the website functions that the other brand has done for other brands are what you need. In addition, the owner must not know everything about the website. It is more beneficial to communicate with the website company, and only then can they make clear demands.
E-commerce websites are very logical. Which step or link is wrong. For example, the amount displayed at checkout is not the discounted amount, which is embarrassing. Also, for consumers to log in to the membership link that is easy to discourage, consider simplifying it. The owners must have their own ideas. "Usually you can refer to the useful website interface and discuss it with the website company. Before going online, you should also find a few more people to test and collect user feedback." Zhu Ji suggested.
Key 2 "Use web pages to "deliver ideas" and "extend the brand"
It's not just Huiji's personal website, what she wants to create is the brand "PUPUPEPE", which provides advice on lifestyle and fashion wear. "I hope that readers and I will become a fashion life expert." Hu Ji talked eloquently. From being an exchange student in Japan, to a master's career in the UK, and then returning to Taiwan to become an office worker, life in the three places has continued to be challenged and unchanged. What's more is that she likes to record cultural and fashionable life in words every time she goes to a new place. She writes from anonymous small stations to self-hosted websites, accumulating many loyal readers.
"Many people watched me grow, and at the same time, I encouraged each other with them." For Huji, entrepreneurship is now a progressive way. "I want to lead everyone to see another vision of a better life, and at the same time, it can be implemented in yourself life."
The website is the transmission of ideas and the extension of the brand. In 2015, Huiji cooperated with the website company "Lu Boss" to set up "PUPUPEPE｜Fashion Style Website of Pupupe", giving the text of Huiji a perfect ownership. This pure content website can be said to be a personal blog, composed of fashion notes, personal style, and about me. In 2017, the website was updated and revised, adding e-commerce functions and selling fashion items. The current business model is mainly to accept cases. As one of the few fashion bloggers with editorial and photography teams, Ruji cooperates with many brands to plan content.
When I cooperated with "Lu Boss" in 2015, I had a lot of expectations for the web page. I have first organized the web page structure roughly, including the content of each layer and page jumps, and also provided visual examples and my own LOGO. "Web pages don't need to add too many complicated and fancy decorations. They are mainly based on simple lines. Because the purpose of content-based websites is to let everyone have a good reading experience, a comfortable visual atmosphere is very important." Jinji emphasized.
Web designers have built PUPUPEPE into a website with black, gray, and gold as the main color. The golden words represent links. You can click in to read the article, and then use slashes to separate the text. The webpage is relatively simple and can highlight a rich variety of article content.
Key 3 "Different communities need to divert back to the website
Cumulatively, PUPUPEPE has a total of about 57 million views, and the daily views are about 6,000 to 8,000. For Zhuji, the website is an important asset. She runs Facebook, IG, and YouTube at the same time. Because the social algorithm is constantly changing, the most important resources are still accumulated on the website, so the community aims to link back to the website. Currently, 60% of the traffic source of the website comes from Facebook, about 20% is the website RSS (Really Simple Syndication, website managers can pass the content of the web page to subscribers), and the other 20% comes from IG links. IG currently tracks more than 170,000 people, and each post is viewed by about 20,000 people.
Zhuji analyzed that the YouTube audience is the youngest. At present, most of the videos are in home style and room tour types, including room remodeling and storage techniques. The IG age group has risen by two or three years, and the proportion of male fans has increased by 30%; Facebook audience The age group is two or three years older, only 10% are men and ninety are women.
Although I want to use different media to attract different audiences, the ultimate goal is to integrate them and build a brand website to make everyone remember PUPUPEPE. Zhuji always believes that long-term management depends on content, and laughs that "good self-media operators must always use their brains." He firmly believes that words can be used for in-depth communication. Most of the articles on the PUPUPEPE website have thousands of words. From the title to the content, they have been planned and designed. It is more common to see her photos of various fashion occasions with a single-lens camera on her back, which is unique among bloggers.
Key 4 "Manage SEO titles with embedded keywords
After cooperating with "Lu Boss", Hu Ji realized the importance of SEO (search engine optimization) and paid more attention to what readers liked in content planning. "Before setting the content, we will go to Google Trends to search, find the most popular keywords of ordinary people, and bury the keywords in the title." For example, there is an article on the website "Tired of a suit jacket?" Wear a neutral style that you have never tried before! "Super-fit shirt jacket" mainly talks about shirt jacket, but "shirt jacket" is a keyword that readers rarely search for, so she embeds "wearing" and "suit jacket" in the title to increase visibility.
For the wedding ceremony held last year, Zhu Ji, who shared the wedding venue text with readers, has a record high click-through rate. She wrote the title as "Weddings, do what you like best: 8 dream outdoor wedding venues that I have studied, you can do it without going abroad", and added the sentence "Weddings, do what you like best", Create a sense of resonance for readers, shape the brand's independent and thoughtful personality, and write about differences in content.
Zhu Ji emphasized, "We must bring readers into a certain situation, not what I want to say." By embedding popular keywords in the title and creating a context of text, readers can see what they are really interested in. Increase SEO ranking.
She has short haircuts and is a constant image of Zhuji. She is changing her mind and is planning the next stage of website update. "My focus is on users. Content websites are essentially to let users see what they want. If the audience wants to understand the brand today, the website must clearly convey the brand style; if it is a content website, When readers see a headline click into the article, the headline text and pictures must fully present the core concepts of the article." She concluded: "A good website is to let users have a good experience."
Hu Ji, a well-known fashion industry, is one of the few Taiwanese fashion bloggers who can enter the International Fashion Week. "A good website requires users to have a good experience." As one of the few fashion bloggers with editors and photography teams, Yunji collaborates with many well-known brands to plan content,https://web-design.mucorales.com, hoping to bring readers a better and better experience.
Lucky, a well-known blogger in the fashion industry, is one of the few Taiwanese fashion celebrities who can get show cards from international boutique brands such as Gucci and FENDI and are invited to enter the International Fashion Week.
He laughed and said that he was a fashion entrepreneur. He started his business as early as 2013. He set up the first website in his life, "The Gallery", to sell home-style products purchased in Japan online. It was a pity that the business closed after about three years. In addition to the fact that people didn't pay much attention to home furnishings seven years ago, she was also exhausted because of the "The Gallery" website.
Key 1 "Carefully choose the company to set up a website
Having been operating a self-media website for more than ten years, Jinji, who has a lot of ideas on how to use the depth of content to communicate with readers, frankly admits that it is very important to carefully select the website construction company. At that time, the first website spent a six-figure budget, but could not provide the functions she wanted. It only exchanged for a Wix.com website. New products on the shelves could not even be automatically sorted from newest to old. Each photo and text had to be manually sorted. Adjustment, the user experience is very poor. "I really felt cheated, so I had to use it to learn experience."
With this lesson learned, Jinji knows how to choose a website construction company carefully. Her advice to start-up entrepreneurs is to find a few more companies to compare and carefully observe each other's portfolio. Because the beauty is relatively subjective, it is also difficult to describe. With the portfolio, you can judge whether the symbol is not in line with your own aesthetics, and you can also see whether the website functions that the other brand has done for other brands are what you need. In addition, the owner must not know everything about the website. It is more beneficial to communicate with the website company, and only then can they make clear demands.
E-commerce websites are very logical. Which step or link is wrong. For example, the amount displayed at checkout is not the discounted amount, which is embarrassing. Also, for consumers to log in to the membership link that is easy to discourage, consider simplifying it. The owners must have their own ideas. "Usually you can refer to the useful website interface and discuss it with the website company. Before going online, you should also find a few more people to test and collect user feedback." Zhu Ji suggested.
Key 2 "Use web pages to "deliver ideas" and "extend the brand"
It's not just Huiji's personal website, what she wants to create is the brand "PUPUPEPE", which provides advice on lifestyle and fashion wear. "I hope that readers and I will become a fashion life expert." Hu Ji talked eloquently. From being an exchange student in Japan, to a master's career in the UK, and then returning to Taiwan to become an office worker, life in the three places has continued to be challenged and unchanged. What's more is that she likes to record cultural and fashionable life in words every time she goes to a new place. She writes from anonymous small stations to self-hosted websites, accumulating many loyal readers.
"Many people watched me grow, and at the same time, I encouraged each other with them." For Huji, entrepreneurship is now a progressive way. "I want to lead everyone to see another vision of a better life, and at the same time, it can be implemented in yourself life."
The website is the transmission of ideas and the extension of the brand. In 2015, Huiji cooperated with the website company "Lu Boss" to set up "PUPUPEPE｜Fashion Style Website of Pupupe", giving the text of Huiji a perfect ownership. This pure content website can be said to be a personal blog, composed of fashion notes, personal style, and about me. In 2017, the website was updated and revised, adding e-commerce functions and selling fashion items. The current business model is mainly to accept cases. As one of the few fashion bloggers with editorial and photography teams, Ruji cooperates with many brands to plan content.
When I cooperated with "Lu Boss" in 2015, I had a lot of expectations for the web page. I have first organized the web page structure roughly, including the content of each layer and page jumps, and also provided visual examples and my own LOGO. "Web pages don't need to add too many complicated and fancy decorations. They are mainly based on simple lines. Because the purpose of content-based websites is to let everyone have a good reading experience, a comfortable visual atmosphere is very important." Jinji emphasized.
Web designers have built PUPUPEPE into a website with black, gray, and gold as the main color. The golden words represent links. You can click in to read the article, and then use slashes to separate the text. The webpage is relatively simple and can highlight a rich variety of article content.
Key 3 "Different communities need to divert back to the website
Cumulatively, PUPUPEPE has a total of about 57 million views, and the daily views are about 6,000 to 8,000. For Zhuji, the website is an important asset. She runs Facebook, IG, and YouTube at the same time. Because the social algorithm is constantly changing, the most important resources are still accumulated on the website, so the community aims to link back to the website. Currently, 60% of the traffic source of the website comes from Facebook, about 20% is the website RSS (Really Simple Syndication, website managers can pass the content of the web page to subscribers), and the other 20% comes from IG links. IG currently tracks more than 170,000 people, and each post is viewed by about 20,000 people.
Zhuji analyzed that the YouTube audience is the youngest. At present, most of the videos are in home style and room tour types, including room remodeling and storage techniques. The IG age group has risen by two or three years, and the proportion of male fans has increased by 30%; Facebook audience The age group is two or three years older, only 10% are men and ninety are women.
Although I want to use different media to attract different audiences, the ultimate goal is to integrate them and build a brand website to make everyone remember PUPUPEPE. Zhuji always believes that long-term management depends on content, and laughs that "good self-media operators must always use their brains." He firmly believes that words can be used for in-depth communication. Most of the articles on the PUPUPEPE website have thousands of words. From the title to the content, they have been planned and designed. It is more common to see her photos of various fashion occasions with a single-lens camera on her back, which is unique among bloggers.
Key 4 "Manage SEO titles with embedded keywords
After cooperating with "Lu Boss", Hu Ji realized the importance of SEO (search engine optimization) and paid more attention to what readers liked in content planning. "Before setting the content, we will go to Google Trends to search, find the most popular keywords of ordinary people, and bury the keywords in the title." For example, there is an article on the website "Tired of a suit jacket?" Wear a neutral style that you have never tried before! "Super-fit shirt jacket" mainly talks about shirt jacket, but "shirt jacket" is a keyword that readers rarely search for, so she embeds "wearing" and "suit jacket" in the title to increase visibility.
For the wedding ceremony held last year, Zhu Ji, who shared the wedding venue text with readers, has a record high click-through rate. She wrote the title as "Weddings, do what you like best: 8 dream outdoor wedding venues that I have studied, you can do it without going abroad", and added the sentence "Weddings, do what you like best", Create a sense of resonance for readers, shape the brand's independent and thoughtful personality, and write about differences in content.
Zhu Ji emphasized, "We must bring readers into a certain situation, not what I want to say." By embedding popular keywords in the title and creating a context of text, readers can see what they are really interested in. Increase SEO ranking.
She has short haircuts and is a constant image of Zhuji. She is changing her mind and is planning the next stage of website update. "My focus is on users. Content websites are essentially to let users see what they want. If the audience wants to understand the brand today, the website must clearly convey the brand style; if it is a content website, When readers see a headline click into the article, the headline text and pictures must fully present the core concepts of the article." She concluded: "A good website is to let users have a good experience."
- 10月 24 週六 202011:31
[Honey Scam 4-3] One-page website advertising scams Taiwan, hiding on Facebook and websites looking for opportunities to scam
[Honey Scam 4-3] One-page website advertising scams Taiwan, hiding on Facebook and websites looking for opportunities to scam
Benefits of a one-page website
One-page web design has been popular for many years. It has replaced many complicated and difficult-to-use websites. There are many products for festival sales, competition registration information, short-term events, personal or corporate image promotion. Using one-page design is a kind of low cost. , High-efficiency pocket website type.
Advantages of this type of webpage:
Save money: Those who know the simple HTML language can design, and there is no cost to design by yourself.https://web-design.mucorales.com, Even if you entrust a web designer to design, usually you can find 10,000 yuan.
Save time: If the content elements such as text, pictures, audio and video have been prepared in advance, simple web design is divided according to the level of complexity, simple from tens of minutes, complex can be completed in one or two days.
Easy to read: As long as you can use your finger to slide the phone screen, or use the mouse to scroll the page, you can see the complete page information in a short time.
The benefits of a one-page webpage fits the needs of the gangsters In the eyes of criminals, the benefits of one-page advertising are as follows:
1. Low design cost
2. Easy to set up:
3. When the captured packet is a scam webpage, it is very easy to transfer positions
4. The pictures, texts, and videos used to lure consumers, as well as buyer reviews, time limit purchase timing, countdown digital watches and eye-catching props, etc., are all concentrated on the same web page. After a few fingers slide the screen, consumers are often already Was deeply attracted and fooled into buying.
9 features of one-page fraud ads, the Criminal Bureau will tell you
According to information from the Consumer Protection Division of the Executive Yuan and the Criminal Bureau of the Police Department, the nine major characteristics of one-page fraud advertisements are as follows:
1. There is no company address, customer service phone number, or no one answered on the webpage, just leave an email or add LINE for private transactions.
2. The selling price is significantly lower than the market price.
3. It is often sold at a limited time special price or countdown to attract people.
4. Known as free shipping, 7-day appreciation period, unpacking inspection, unsatisfactory return, etc.
5. Messages related to advertisements are positive and not negative.
6. You can only pay by cash on delivery or credit card swiping. The credit card swiping page is mostly faked by criminals, and there is a risk of stolen and swiping.
7. Simplified characters or mainland Chinese language may occasionally be mixed in web pages, such as laser, direct mail, postage, support, etc., and most of the web pages are rough and not beautiful.
8. The page has inspection qualification information, patent certificates, award certificates, award photos, and physician or expert recommendations.
9. Food promotes the efficacy, or drugs exaggerate the efficacy.
The Criminal Bureau’s 165 Anti-Fraud Consultation Hotline reminds everyone that scam groups are hidden invisible, but they are flooded with us. It is recommended that people do not shop privately through social software. You can add the Google keyword Dr.Message to prevent fraud on the official website. "Fraud Prevention Expert" LINE@, helps consumers identify whether the shopping URL is a fraud page. If you have any questions, please call the 165 anti-fraud consultation hotline for verification.
Benefits of a one-page website
One-page web design has been popular for many years. It has replaced many complicated and difficult-to-use websites. There are many products for festival sales, competition registration information, short-term events, personal or corporate image promotion. Using one-page design is a kind of low cost. , High-efficiency pocket website type.
Advantages of this type of webpage:
Save money: Those who know the simple HTML language can design, and there is no cost to design by yourself.https://web-design.mucorales.com, Even if you entrust a web designer to design, usually you can find 10,000 yuan.
Save time: If the content elements such as text, pictures, audio and video have been prepared in advance, simple web design is divided according to the level of complexity, simple from tens of minutes, complex can be completed in one or two days.
Easy to read: As long as you can use your finger to slide the phone screen, or use the mouse to scroll the page, you can see the complete page information in a short time.
The benefits of a one-page webpage fits the needs of the gangsters In the eyes of criminals, the benefits of one-page advertising are as follows:
1. Low design cost
2. Easy to set up:
3. When the captured packet is a scam webpage, it is very easy to transfer positions
4. The pictures, texts, and videos used to lure consumers, as well as buyer reviews, time limit purchase timing, countdown digital watches and eye-catching props, etc., are all concentrated on the same web page. After a few fingers slide the screen, consumers are often already Was deeply attracted and fooled into buying.
9 features of one-page fraud ads, the Criminal Bureau will tell you
According to information from the Consumer Protection Division of the Executive Yuan and the Criminal Bureau of the Police Department, the nine major characteristics of one-page fraud advertisements are as follows:
1. There is no company address, customer service phone number, or no one answered on the webpage, just leave an email or add LINE for private transactions.
2. The selling price is significantly lower than the market price.
3. It is often sold at a limited time special price or countdown to attract people.
4. Known as free shipping, 7-day appreciation period, unpacking inspection, unsatisfactory return, etc.
5. Messages related to advertisements are positive and not negative.
6. You can only pay by cash on delivery or credit card swiping. The credit card swiping page is mostly faked by criminals, and there is a risk of stolen and swiping.
7. Simplified characters or mainland Chinese language may occasionally be mixed in web pages, such as laser, direct mail, postage, support, etc., and most of the web pages are rough and not beautiful.
8. The page has inspection qualification information, patent certificates, award certificates, award photos, and physician or expert recommendations.
9. Food promotes the efficacy, or drugs exaggerate the efficacy.
The Criminal Bureau’s 165 Anti-Fraud Consultation Hotline reminds everyone that scam groups are hidden invisible, but they are flooded with us. It is recommended that people do not shop privately through social software. You can add the Google keyword Dr.Message to prevent fraud on the official website. "Fraud Prevention Expert" LINE@, helps consumers identify whether the shopping URL is a fraud page. If you have any questions, please call the 165 anti-fraud consultation hotline for verification.
- 10月 24 週六 202011:29
17-year-old youth self-learning program set up a website to track global COVID-19 data
17-year-old youth self-learning program set up a website to track global COVID-19 data
17-year-old Seattle high school student changes the world with one idea When everyone was rushing for water, food, and masks, a 17-year-old high school student Avi Schiffmann who was studying at Moser Island High School in Seattle, USA, had a whim: I can write a web page to let everyone know about the new crown. The condition of pneumonia! In this way, a website that instantly updates global cases of new coronary pneumonia was born. Every ten minutes, the web page will grab the latest statistics from countries around the world, https://web-design.mucorales.com,so that everyone can get complete information!
The website is called ncov2019.live, and Schiffman decided to create it since he heard about the spread of new coronary pneumonia in mainland China. Since Christmas last year, this website has had more than 3 million unique visitors.
The website grabs information from various sources, such as local public health agencies, and cross-checks it with information from the World Health Organization and the US Centers for Disease Control and Prevention. The website displays the cumulative number of confirmed cases, the cumulative number of confirmed cases outside China, the cumulative number of deaths, the number of cured cases, and all countries where the epidemic has occurred. The website updates information every ten minutes, but Schiffman himself spends six hours a day improving the website.
Schiffman taught himself programming and has participated in programming marathons many times. His wish is to "create something truly important."
The website shows the number of cured cases because Schiffman has received letters from netizens saying that the website is too negative.
Schiffman said: "If we show the number of people cured, it would be cool. The website is not all negative news, and there are many people cured."
Schiffman plans to add a new table showing the number of cases in each state in the United States, and will add a vaccine research and development table in the future. He can continue to improve the site thanks to continued donations. There is a button at the top of the website that allows netizens to buy Schiffman a cup of coffee.
17-year-old Seattle high school student changes the world with one idea When everyone was rushing for water, food, and masks, a 17-year-old high school student Avi Schiffmann who was studying at Moser Island High School in Seattle, USA, had a whim: I can write a web page to let everyone know about the new crown. The condition of pneumonia! In this way, a website that instantly updates global cases of new coronary pneumonia was born. Every ten minutes, the web page will grab the latest statistics from countries around the world, https://web-design.mucorales.com,so that everyone can get complete information!
The website is called ncov2019.live, and Schiffman decided to create it since he heard about the spread of new coronary pneumonia in mainland China. Since Christmas last year, this website has had more than 3 million unique visitors.
The website grabs information from various sources, such as local public health agencies, and cross-checks it with information from the World Health Organization and the US Centers for Disease Control and Prevention. The website displays the cumulative number of confirmed cases, the cumulative number of confirmed cases outside China, the cumulative number of deaths, the number of cured cases, and all countries where the epidemic has occurred. The website updates information every ten minutes, but Schiffman himself spends six hours a day improving the website.
Schiffman taught himself programming and has participated in programming marathons many times. His wish is to "create something truly important."
The website shows the number of cured cases because Schiffman has received letters from netizens saying that the website is too negative.
Schiffman said: "If we show the number of people cured, it would be cool. The website is not all negative news, and there are many people cured."
Schiffman plans to add a new table showing the number of cases in each state in the United States, and will add a vaccine research and development table in the future. He can continue to improve the site thanks to continued donations. There is a button at the top of the website that allows netizens to buy Schiffman a cup of coffee.
- 10月 24 週六 202011:27
Police break pornographic website distributing pictures and videos of underage girls
Police break pornographic website distributing pictures and videos of underage girls
A man surnamed Wang, who works as a web designer for a world-renowned search engine company, is suspected of collecting 1.3 million local Taiwanese pornographic images and more than 1,000 pornographic videos through an "automated collection program" in more than five years, including underage girls. Image. The Kaohsiung City Criminal University has arrested the suspect, seized the domain name used by the website, and continued to trace the source of pornographic images.
A large number of female sex images are placed on pornographic websites, including self-portraits of many national high school students or lewd photos taken secretly. Gao City Xingda received a notification from the Taiwan Wing-Extension Association. https://web-design.mucorales.com,On the 15th, he went to Songshan District, Taipei City to search an office building. On the spot, he caught the web designer surnamed Wang who set up the website, and found 1.3 million photos in the website’s database. And more than 1,500 pornographic videos.
Lin Jianjun, deputy captain of the Criminal Brigade of Kaohsiung City, said, "This part of underage girls should mean that they are searching on major websites, so it is not easy to know the source."
According to the police investigation, the suspect named Wang worked as a web designer for a well-known search engine company. In 104, he wrote an automated collection program. At first, it was purely to practice his related techniques and download pornographic videos from pornographic websites to his personal preferences. A website built by yourself. But later, in order to pay for the hosting host, it was suspected that starting from January 2019, members were charged 160 yuan in membership fees per month, received 300,000 yuan in membership fees and advertising fees in one year, and accumulated 160,000 members to join.
"When others want to follow me or follow my account, or add my friends, I will first make sure that he is someone I know." The high school student said.
The police said that distributing pornographic photos of young girls has violated the Criminal Law and the Children's and Children's Law and will be sentenced to fixed-term imprisonment of up to three years, or NT$5 million. The police have also seized the domain names used by the website and will continue to trace the source of pornographic images.
Chen Shiying, Director of Children’s and Children’s Network Security of the Taiwan Wing-Extension Association, said, “Every adolescent child is curious about his own body. When he is developing, he is actually curious about himself. Today’s children are It will be filmed through a mobile phone. There are various possibilities such as the existence of a hard disk, the existence of the cloud, and so on, and he has a greater chance of risk of outflow.
The Taiwan Youth Wing Training Association reminds that with the popularization of modern technology, it is becoming easier to shoot digital images. Not only do you need to beware of the temptation of the Internet, students should also pay attention to their privacy when using social networking sites and carefully evaluate whether the images are It is really necessary to stay on the Internet and be a little more cautious to prevent intentional people from improper use.
A man surnamed Wang, who works as a web designer for a world-renowned search engine company, is suspected of collecting 1.3 million local Taiwanese pornographic images and more than 1,000 pornographic videos through an "automated collection program" in more than five years, including underage girls. Image. The Kaohsiung City Criminal University has arrested the suspect, seized the domain name used by the website, and continued to trace the source of pornographic images.
A large number of female sex images are placed on pornographic websites, including self-portraits of many national high school students or lewd photos taken secretly. Gao City Xingda received a notification from the Taiwan Wing-Extension Association. https://web-design.mucorales.com,On the 15th, he went to Songshan District, Taipei City to search an office building. On the spot, he caught the web designer surnamed Wang who set up the website, and found 1.3 million photos in the website’s database. And more than 1,500 pornographic videos.
Lin Jianjun, deputy captain of the Criminal Brigade of Kaohsiung City, said, "This part of underage girls should mean that they are searching on major websites, so it is not easy to know the source."
According to the police investigation, the suspect named Wang worked as a web designer for a well-known search engine company. In 104, he wrote an automated collection program. At first, it was purely to practice his related techniques and download pornographic videos from pornographic websites to his personal preferences. A website built by yourself. But later, in order to pay for the hosting host, it was suspected that starting from January 2019, members were charged 160 yuan in membership fees per month, received 300,000 yuan in membership fees and advertising fees in one year, and accumulated 160,000 members to join.
"When others want to follow me or follow my account, or add my friends, I will first make sure that he is someone I know." The high school student said.
The police said that distributing pornographic photos of young girls has violated the Criminal Law and the Children's and Children's Law and will be sentenced to fixed-term imprisonment of up to three years, or NT$5 million. The police have also seized the domain names used by the website and will continue to trace the source of pornographic images.
Chen Shiying, Director of Children’s and Children’s Network Security of the Taiwan Wing-Extension Association, said, “Every adolescent child is curious about his own body. When he is developing, he is actually curious about himself. Today’s children are It will be filmed through a mobile phone. There are various possibilities such as the existence of a hard disk, the existence of the cloud, and so on, and he has a greater chance of risk of outflow.
The Taiwan Youth Wing Training Association reminds that with the popularization of modern technology, it is becoming easier to shoot digital images. Not only do you need to beware of the temptation of the Internet, students should also pay attention to their privacy when using social networking sites and carefully evaluate whether the images are It is really necessary to stay on the Internet and be a little more cautious to prevent intentional people from improper use.
- 10月 24 週六 202011:25
What myths should enterprises avoid when setting up official websites?
What myths should enterprises avoid when setting up official websites?
The website is a manifestation of brand awareness. Lin Hong, who has been with the growth of Taiwan’s Internet industry, pointed out that a good website is to continuously "improve visibility", increase the legibility of mobile devices, optimize the web architecture design, strengthen content strategy and keyword layout,https://web-design.mucorales.com, so that the website can be based on consumers’ The intention is to increase organic traffic without advertising.
For companies to digitally transform or want to open a store online, first of all they want to "own their own website." A website is like an entrance to a brand. If consumers cannot find relevant information or exclusive pages of this company, they may intuitively think that this company does not exist. The relationship between brand and website has long been a compulsory course for every owner.
Compulsory Course 1 "The first choice: outsourcing network vs. e-commerce platform
Regardless of e-commerce or the establishment of an image website, the owners will hesitate in the early stage: should use the e-commerce platform or entrust a website construction company? He started accepting cases when he was in college, and established "Road Boss Co., Ltd." in 2015. The founder Lin Hong has 20 years of experience in website design. "Lu Boss" currently has a product manager and a visual designer, and Lin Hong, who is a website engineer, is committed to tailor-made websites for owners. Lin Hong said that teams who are new to online shop will usually not put too much effort or budget on the website from the beginning. First go to the e-commerce platform to apply to open a store, understand the basic e-commerce process, and solve the most troublesome cash flow and logistics. This is the best solution for novices.
But when a company grows to a certain stage and hopes to attract more potential customers through website SEO (Search Engine Optimization), or when there is a need for more complete website functions, it will find that the e-commerce platform has many limitations and bottlenecks. If it is not enough, "no matter how it is modified, it is difficult to transform a truck into a Porsche." Lin Hong said that making determination and understanding the goal is the first step for the owner to find the "road boss."
Compulsory Course 2" Misunderstandings of Setting Up Stations You Should Avoid
Li Jiahao, the founder of Indie Drinkster, a wine brand that cooperates with two websites with "Lu Boss", said that a good website construction team can immediately point out website problems before the owners have stated their needs. For Lin Hong, setting up a website strives to be customized, and experience is the help of modularization. "We have a high communication cost." Lin Hong will spend about an hour communicating the owner's "requirement list". "The website is roughly divided into image websites and shopping websites. Most customers cannot directly express their needs, or even Some are not even sure if they have a shopping function."
Lin Hong said that when it is not possible to evaluate, he would advise the client to list the requirements that he initially thought of. After the website construction company lists the costs, usually the owner knows that it is impossible to achieve it in the first stage due to budget issues or implementation time. Start to delete some details.
The initial blind spot of the proprietor is usually an unclear request to copy certain functions of the industry. At this time, Lin Hong will understand the other party's preferences, such as the visual design of the website or functional requirements, in order to create a website that truly meets the owners' ideals. In addition, customers who set up a website for the first time often appear "wanting does not mean needing". Lin Hong, for example, once a client came to his website for teaching English, hoping to increase the retention rate of the webpage with brilliant animations, but boss Lu would analyze for customers that such practical-oriented websites spend too much animation cost, not only high cost And the effect is limited.
"Lu Boss" product manager Li Jialing also mentioned that owners tend to list too many lists at once when adding a website marketing module, and even ask the website building company which marketing plan is right for them? When the marketing strategy is not clear, the website function is modified in a hurry. The most practical problem is not only the high cost, but also not necessarily helpful to sales. "I will first ask the owner, which marketing modules have been used? Only after I have used them will I know if it is suitable, whether it will be used, and whether it will bring sales growth. I will also ask him which modules are used most frequently? It’s a pity to make a module that will only be used once a year for 50,000 yuan and not use it next year."
The website must be corrected after the "user experience", so many owners will go online for a while and find out which features need to be added or if there are any bad parts before making corrections.
Compulsory Course 3" Have you thought about the business process?
"Websites do not only look at technology, but must be very familiar with the customer's business process." For Lin Hong, it is by no means that the mission must be fulfilled in any request from the customer. "After we understand his business model, we will tailor a suitable website. ."
For example, Indie Drinkster wants to build a website that feels like a young city. At the beginning of 2019, Li Jiahao listed the requirements, communicated with Lin Hong back and forth for nearly ten months, and discussed the feasibility with the project manager, and it went live at the end of September. Because it is a liquor brand, the law stipulates that it cannot be sold online and must be paid on delivery. Therefore, the website design is very customized. In addition, Indie Drinkster attaches great importance to visuals. "Lu Boss" spent a lot of time adjusting the details.
Lin Hong will also plan business models for customers. For example, a brand that rents baby strollers, because most of them are for export. Three years ago, they asked Lin Hong to build an image website that does not require shopping functions. Later, they wanted to add a new business model to rent baby strollers. The industry had no idea when he came to Lin Hong, but roughly hoped to establish a business model through the website process. "Just half a year ago, we helped a photography company build a website for renting photographic equipment, and accumulated some experience and webpage modules, so we helped him design a business model. Including how to rent online, how to collect deposits and collect rent, if When the time is up, there is no return, how can the website charge the fee again, etc." Lin Hong believes that website design needs to have both breadth and depth. Different industries have different thinking models. After the breadth of knowledge needed to meet the needs, they must also understand the business operation logic and cooperate with upstream and downstream manufacturers to make it. Good website.
Compulsory Course 4 "The website is just the beginning
Lin Hong pointed out that the website is the facade of the brand and also the display of brand awareness. He reminded that many owners came to "Road Boss" without the concept or thinking of the brand in the early stage, and they could only communicate visually in the previous month. He suggested that owners should first have CI (Corporate Identity System, short for corporate identity system) before starting a website.
For example, Indie Drinkster had sought an Austrian design company to design the visual image before building the website. For Lin Hong, it was to follow the image of the LOGO to create a simple and trendy urban style. Another client, the well-known "Yunji" in the fashion industry, had a clear brand concept before setting up "PUPUPEPE｜Yunji's fashion style website", and communication was fast, ruthless and accurate.
After owning the website, many owners asked: "Why is there no one on my website?" "What website is a good website?" Lin Hong reminded that the service items include "SEO architecture planning and consulting", the website is not just a good one. When someone comes, it must be combined with SEO (search engine optimization) planning. The owner should have this basic concept.
"After the website is built, it is not the end, but more importantly, the follow-up SEO keywords and advertising procedures." Just like a store opened in a good location, there will be high exposure and high traffic. The search engine is the first opportunity for exposure and can focus on Customers who are already interested in your products, services or information.
Lin Hong said that a good website is to continuously "improve visibility," which can be explained from the innate and acquired. "Innate" refers to the engineering part of the website, such as choosing a fast host, improving the opening speed of web pages, increasing the legibility of mobile devices, having a recognizable URL name (URL), whether the URL is https, optimizing the web architecture design, etc.; "The improvement is the content strategy and keyword layout, so that the website can increase the natural traffic according to the consumer's intention and the calculation method of the search engine without advertising.
As many as 80% of customers are e-commerce companies, and most of them rely on word of mouth. Lin Hong, who has been with the growth of Taiwan’s Internet industry, bluntly pointed out that the Internet industry is changing rapidly and it is difficult to think comprehensively before setting up a website. Avoid blind spots as much as possible. Only by recognizing what a good website is, can you find a trusting website building company and take the first step towards digitizing your company.
The website is a manifestation of brand awareness. Lin Hong, who has been with the growth of Taiwan’s Internet industry, pointed out that a good website is to continuously "improve visibility", increase the legibility of mobile devices, optimize the web architecture design, strengthen content strategy and keyword layout,https://web-design.mucorales.com, so that the website can be based on consumers’ The intention is to increase organic traffic without advertising.
For companies to digitally transform or want to open a store online, first of all they want to "own their own website." A website is like an entrance to a brand. If consumers cannot find relevant information or exclusive pages of this company, they may intuitively think that this company does not exist. The relationship between brand and website has long been a compulsory course for every owner.
Compulsory Course 1 "The first choice: outsourcing network vs. e-commerce platform
Regardless of e-commerce or the establishment of an image website, the owners will hesitate in the early stage: should use the e-commerce platform or entrust a website construction company? He started accepting cases when he was in college, and established "Road Boss Co., Ltd." in 2015. The founder Lin Hong has 20 years of experience in website design. "Lu Boss" currently has a product manager and a visual designer, and Lin Hong, who is a website engineer, is committed to tailor-made websites for owners. Lin Hong said that teams who are new to online shop will usually not put too much effort or budget on the website from the beginning. First go to the e-commerce platform to apply to open a store, understand the basic e-commerce process, and solve the most troublesome cash flow and logistics. This is the best solution for novices.
But when a company grows to a certain stage and hopes to attract more potential customers through website SEO (Search Engine Optimization), or when there is a need for more complete website functions, it will find that the e-commerce platform has many limitations and bottlenecks. If it is not enough, "no matter how it is modified, it is difficult to transform a truck into a Porsche." Lin Hong said that making determination and understanding the goal is the first step for the owner to find the "road boss."
Compulsory Course 2" Misunderstandings of Setting Up Stations You Should Avoid
Li Jiahao, the founder of Indie Drinkster, a wine brand that cooperates with two websites with "Lu Boss", said that a good website construction team can immediately point out website problems before the owners have stated their needs. For Lin Hong, setting up a website strives to be customized, and experience is the help of modularization. "We have a high communication cost." Lin Hong will spend about an hour communicating the owner's "requirement list". "The website is roughly divided into image websites and shopping websites. Most customers cannot directly express their needs, or even Some are not even sure if they have a shopping function."
Lin Hong said that when it is not possible to evaluate, he would advise the client to list the requirements that he initially thought of. After the website construction company lists the costs, usually the owner knows that it is impossible to achieve it in the first stage due to budget issues or implementation time. Start to delete some details.
The initial blind spot of the proprietor is usually an unclear request to copy certain functions of the industry. At this time, Lin Hong will understand the other party's preferences, such as the visual design of the website or functional requirements, in order to create a website that truly meets the owners' ideals. In addition, customers who set up a website for the first time often appear "wanting does not mean needing". Lin Hong, for example, once a client came to his website for teaching English, hoping to increase the retention rate of the webpage with brilliant animations, but boss Lu would analyze for customers that such practical-oriented websites spend too much animation cost, not only high cost And the effect is limited.
"Lu Boss" product manager Li Jialing also mentioned that owners tend to list too many lists at once when adding a website marketing module, and even ask the website building company which marketing plan is right for them? When the marketing strategy is not clear, the website function is modified in a hurry. The most practical problem is not only the high cost, but also not necessarily helpful to sales. "I will first ask the owner, which marketing modules have been used? Only after I have used them will I know if it is suitable, whether it will be used, and whether it will bring sales growth. I will also ask him which modules are used most frequently? It’s a pity to make a module that will only be used once a year for 50,000 yuan and not use it next year."
The website must be corrected after the "user experience", so many owners will go online for a while and find out which features need to be added or if there are any bad parts before making corrections.
Compulsory Course 3" Have you thought about the business process?
"Websites do not only look at technology, but must be very familiar with the customer's business process." For Lin Hong, it is by no means that the mission must be fulfilled in any request from the customer. "After we understand his business model, we will tailor a suitable website. ."
For example, Indie Drinkster wants to build a website that feels like a young city. At the beginning of 2019, Li Jiahao listed the requirements, communicated with Lin Hong back and forth for nearly ten months, and discussed the feasibility with the project manager, and it went live at the end of September. Because it is a liquor brand, the law stipulates that it cannot be sold online and must be paid on delivery. Therefore, the website design is very customized. In addition, Indie Drinkster attaches great importance to visuals. "Lu Boss" spent a lot of time adjusting the details.
Lin Hong will also plan business models for customers. For example, a brand that rents baby strollers, because most of them are for export. Three years ago, they asked Lin Hong to build an image website that does not require shopping functions. Later, they wanted to add a new business model to rent baby strollers. The industry had no idea when he came to Lin Hong, but roughly hoped to establish a business model through the website process. "Just half a year ago, we helped a photography company build a website for renting photographic equipment, and accumulated some experience and webpage modules, so we helped him design a business model. Including how to rent online, how to collect deposits and collect rent, if When the time is up, there is no return, how can the website charge the fee again, etc." Lin Hong believes that website design needs to have both breadth and depth. Different industries have different thinking models. After the breadth of knowledge needed to meet the needs, they must also understand the business operation logic and cooperate with upstream and downstream manufacturers to make it. Good website.
Compulsory Course 4 "The website is just the beginning
Lin Hong pointed out that the website is the facade of the brand and also the display of brand awareness. He reminded that many owners came to "Road Boss" without the concept or thinking of the brand in the early stage, and they could only communicate visually in the previous month. He suggested that owners should first have CI (Corporate Identity System, short for corporate identity system) before starting a website.
For example, Indie Drinkster had sought an Austrian design company to design the visual image before building the website. For Lin Hong, it was to follow the image of the LOGO to create a simple and trendy urban style. Another client, the well-known "Yunji" in the fashion industry, had a clear brand concept before setting up "PUPUPEPE｜Yunji's fashion style website", and communication was fast, ruthless and accurate.
After owning the website, many owners asked: "Why is there no one on my website?" "What website is a good website?" Lin Hong reminded that the service items include "SEO architecture planning and consulting", the website is not just a good one. When someone comes, it must be combined with SEO (search engine optimization) planning. The owner should have this basic concept.
"After the website is built, it is not the end, but more importantly, the follow-up SEO keywords and advertising procedures." Just like a store opened in a good location, there will be high exposure and high traffic. The search engine is the first opportunity for exposure and can focus on Customers who are already interested in your products, services or information.
Lin Hong said that a good website is to continuously "improve visibility," which can be explained from the innate and acquired. "Innate" refers to the engineering part of the website, such as choosing a fast host, improving the opening speed of web pages, increasing the legibility of mobile devices, having a recognizable URL name (URL), whether the URL is https, optimizing the web architecture design, etc.; "The improvement is the content strategy and keyword layout, so that the website can increase the natural traffic according to the consumer's intention and the calculation method of the search engine without advertising.
As many as 80% of customers are e-commerce companies, and most of them rely on word of mouth. Lin Hong, who has been with the growth of Taiwan’s Internet industry, bluntly pointed out that the Internet industry is changing rapidly and it is difficult to think comprehensively before setting up a website. Avoid blind spots as much as possible. Only by recognizing what a good website is, can you find a trusting website building company and take the first step towards digitizing your company.
