The best time to enter e-commerce: the Ministry of Economic Affairs offers hundreds of billions to help the transformation, and the whole family shop platform is free of procedures/freight

Since the end of last year, the COVID-19 epidemic situation has not slowed down internationally, and all walks of life have been affected. Retail, wholesale, and catering industries with physical stores as the main source of income are the first to bear the brunt.

According to a report from the Statistics Department of the Ministry of Economic Affairs, in April 109, the retail industry's turnover fell by 10.2% annually, the largest drop since 1998.https://web-design.mucorales.com, The wholesale industry saw a 1.0% annual decrease due to the plunge in international raw material prices and transportation constraints.

The impact of the epidemic has made brick-and-mortar retailers complain. In contrast, e-commerce has benefited from the epidemic, and sales have grown against the trend, writing a new page for the "home economy" lifestyle. In the first quarter of 109, online sales of the retail industry exceeded 81.1 billion yuan, an increase of 19.1% compared to the first quarter of last year.

Both online and offline situations have prompted many traditional retailers to actively think about the possibility of transformation. 2020 will become an important watershed in the new retail era of "Omni-Channel".

The trend of online shopping has become stronger during the epidemic, prompting traditional retailers to actively transform.

Traditional retailers deploy e-commerce to make up for the lost performance of physical stores Traditional retailers whose performance has been affected by the epidemic are actively developing new layouts, such as operating e-commerce. Regardless of whether the goods sold are related to epidemic prevention or not, communicating issues through the official website platform and diverting shopping guides can not only compensate for the loss of customers in physical stores with online performance, but may also become a strong competitive tool for brands after the epidemic is over.

According to statistics from Germany's Statista and CIC, the scale of Taiwan's e-commerce market in 2019 increased by 15.4% to 5.12 billion U.S. dollars, becoming the seventh largest e-commerce market in the world. Although the e-commerce market has huge business opportunities, many large Taiwanese retailers have yet to develop cross-border markets or shape complete omnichannel strategies.

The omnichannel strategy refers to the combination of physical channels and virtual channels to provide consumers with a personalized experience. "All-channel" is different from the common multi-channel (Multi-channel). It is not only limited to selling products on multiple platforms, but also has more "integration" value. The omnichannel thinking puts consumers first, creating a consistent experience across all exposure channels, ensuring that consumers can switch between channels at will, and then actively purchase products.

However, retailers with sufficient capital to build omnichannels are among the minority in Taiwan. For small and medium-sized traditional retailers who are entering the e-commerce field for the first time, it is recommended to set up online exposure channels and e-commerce as the initial goal.商平台.

Two key points for choosing an e-commerce platform to evaluate: operation and traffic

Before opening a store, e-commerce novices can refer to the list below to learn about the three most common types of e-commerce operations and choose the most suitable tools:

"How to choose a channel platform?" is the first step that decision makers need to think about. Especially when starting an e-commerce business, you will probably encounter two high walls: one is "operation" and the other is "traffic."

The "operation side" includes e-commerce platform selection, logistics, cash flow, and target customer group analysis; the "traffic side" is roughly divided into search engine optimization, advertising operations, and exposure channel operations.

As platform selection involves SEO strategies, advertising operation methods, customer group management and other aspects, if an official website can be set up, the brand will have greater operational flexibility. However, because a lot of time and labor costs are required to set up a website, small and medium-sized e-commerce companies who are just starting out usually choose existing platforms that can quickly list their products. When choosing an e-commerce platform, it is recommended to take the following five items into consideration:

SEO strategy: Each mall platform has different restrictions on exposure position and SEO algorithm. On some platforms, sellers can choose to pay 5 to 7% of advertising fees to place products in a more eye-catching position; it is recommended to choose a platform with a relatively fair algorithm so that the product has a chance to appear first in the search results.

Logistics and cash flow processing: E-commerce logistics is a "service" for consumers. It is not only the last link in e-commerce sales, but also the key to improving user experience. In order to enable products to be delivered to consumers "quickly, accurately, and cost-effectively", some businesses will choose to cooperate with third-party warehouse logistics providers to provide consumers with super-commercial pickup or home delivery services. However, logistics needs to account for 4 to 6% of operating costs, plus 1 to 3% of cash flow costs, which is expensive. Therefore, small business operators may choose to do their own work and handle the business of picking, tallying, packaging and shipping, returning and replacing goods by themselves. Listing fees: Mall websites that capture huge traffic usually require manufacturers to sign an annual contract and charge an annual fee ranging from 40,000 to 80,000 yuan, or a commission fee for transaction. Layout format: The product information pages of the entire order system and the mall website are usually presented with fixed layout, and whether the design is beautiful or not will affect the consumer experience; in addition, the content of the product information is also related to SEO optimization.

Membership management: Membership management is the key to "remarketing", but the entire order system and mall website usually do not share the "member list" with manufacturers. Therefore, businesses that are interested in cultivating relationships with consumers can consider using the store platform to collect member information. Grasp the dominance of remarketing. FamilyMart promotes good shop, good shop + shop platform, breaking through the operating restrictions of traditional e-commerce platforms The mall website has "traffic" resources, attracting many manufacturers who have not yet established online reputation to enter, but it also relatively limits the flexibility of operating SEO planning, membership management, and product presentation methods, and for sellers with their own traffic, it is limited. The best benefit of own traffic. It is not conducive to manufacturers who intend to operate their brands for a long time or develop omnichannel strategies.

In addition, for those with relatively weak resources, annual fees, logistics, and cash flow costs are even more costly. In contrast, FamilyMart launched Haomai+ last year, and developed Haomai+ and Haomai shop platform this year. It can be said to be the most reliable partner for those who have entered the e-commerce battlefield. In addition to exempting the annual fee/transaction fee, the manufacturer can also use FamilyMart’s logistics + cash flow service.

Through the densely distributed convenience store locations, stores can quickly and easily send and ship items from store to store, and then use the integrated back-end system to confirm orders and accounting progress at any time, and update logistics information in real time, making the transaction process between buyers and sellers more secure .

In addition to having a complete back-end operation support source, Good Store + and Good Store also support multiple front-end presentations. Haopening uses RWD responsive web design to provide consumers with a smoother cross-device shopping experience. According to the Google search engine algorithm, mobile-friendly responsive websites will be displayed first under the same conditions, which helps brands optimize SEO.