Fashion Style Entrepreneur Junji Creates a website with user experience first

Hu Ji, a well-known fashion industry, is one of the few Taiwanese fashion bloggers who can enter the International Fashion Week. "A good website requires users to have a good experience." As one of the few fashion bloggers with editors and photography teams, Yunji collaborates with many well-known brands to plan content,https://web-design.mucorales.com, hoping to bring readers a better and better experience.

Lucky, a well-known blogger in the fashion industry, is one of the few Taiwanese fashion celebrities who can get show cards from international boutique brands such as Gucci and FENDI and are invited to enter the International Fashion Week.

He laughed and said that he was a fashion entrepreneur. He started his business as early as 2013. He set up the first website in his life, "The Gallery", to sell home-style products purchased in Japan online. It was a pity that the business closed after about three years. In addition to the fact that people didn't pay much attention to home furnishings seven years ago, she was also exhausted because of the "The Gallery" website.

Key 1 "Carefully choose the company to set up a website

Having been operating a self-media website for more than ten years, Jinji, who has a lot of ideas on how to use the depth of content to communicate with readers, frankly admits that it is very important to carefully select the website construction company. At that time, the first website spent a six-figure budget, but could not provide the functions she wanted. It only exchanged for a Wix.com website. New products on the shelves could not even be automatically sorted from newest to old. Each photo and text had to be manually sorted. Adjustment, the user experience is very poor. "I really felt cheated, so I had to use it to learn experience."

With this lesson learned, Jinji knows how to choose a website construction company carefully. Her advice to start-up entrepreneurs is to find a few more companies to compare and carefully observe each other's portfolio. Because the beauty is relatively subjective, it is also difficult to describe. With the portfolio, you can judge whether the symbol is not in line with your own aesthetics, and you can also see whether the website functions that the other brand has done for other brands are what you need. In addition, the owner must not know everything about the website. It is more beneficial to communicate with the website company, and only then can they make clear demands.

E-commerce websites are very logical. Which step or link is wrong. For example, the amount displayed at checkout is not the discounted amount, which is embarrassing. Also, for consumers to log in to the membership link that is easy to discourage, consider simplifying it. The owners must have their own ideas. "Usually you can refer to the useful website interface and discuss it with the website company. Before going online, you should also find a few more people to test and collect user feedback." Zhu Ji suggested.

Key 2 "Use web pages to "deliver ideas" and "extend the brand"

It's not just Huiji's personal website, what she wants to create is the brand "PUPUPEPE", which provides advice on lifestyle and fashion wear. "I hope that readers and I will become a fashion life expert." Hu Ji talked eloquently. From being an exchange student in Japan, to a master's career in the UK, and then returning to Taiwan to become an office worker, life in the three places has continued to be challenged and unchanged. What's more is that she likes to record cultural and fashionable life in words every time she goes to a new place. She writes from anonymous small stations to self-hosted websites, accumulating many loyal readers.

"Many people watched me grow, and at the same time, I encouraged each other with them." For Huji, entrepreneurship is now a progressive way. "I want to lead everyone to see another vision of a better life, and at the same time, it can be implemented in yourself life."

The website is the transmission of ideas and the extension of the brand. In 2015, Huiji cooperated with the website company "Lu Boss" to set up "PUPUPEPE｜Fashion Style Website of Pupupe", giving the text of Huiji a perfect ownership. This pure content website can be said to be a personal blog, composed of fashion notes, personal style, and about me. In 2017, the website was updated and revised, adding e-commerce functions and selling fashion items. The current business model is mainly to accept cases. As one of the few fashion bloggers with editorial and photography teams, Ruji cooperates with many brands to plan content.

When I cooperated with "Lu Boss" in 2015, I had a lot of expectations for the web page. I have first organized the web page structure roughly, including the content of each layer and page jumps, and also provided visual examples and my own LOGO. "Web pages don't need to add too many complicated and fancy decorations. They are mainly based on simple lines. Because the purpose of content-based websites is to let everyone have a good reading experience, a comfortable visual atmosphere is very important." Jinji emphasized.

Web designers have built PUPUPEPE into a website with black, gray, and gold as the main color. The golden words represent links. You can click in to read the article, and then use slashes to separate the text. The webpage is relatively simple and can highlight a rich variety of article content.

Key 3 "Different communities need to divert back to the website

Cumulatively, PUPUPEPE has a total of about 57 million views, and the daily views are about 6,000 to 8,000. For Zhuji, the website is an important asset. She runs Facebook, IG, and YouTube at the same time. Because the social algorithm is constantly changing, the most important resources are still accumulated on the website, so the community aims to link back to the website. Currently, 60% of the traffic source of the website comes from Facebook, about 20% is the website RSS (Really Simple Syndication, website managers can pass the content of the web page to subscribers), and the other 20% comes from IG links. IG currently tracks more than 170,000 people, and each post is viewed by about 20,000 people.

Zhuji analyzed that the YouTube audience is the youngest. At present, most of the videos are in home style and room tour types, including room remodeling and storage techniques. The IG age group has risen by two or three years, and the proportion of male fans has increased by 30%; Facebook audience The age group is two or three years older, only 10% are men and ninety are women.

Although I want to use different media to attract different audiences, the ultimate goal is to integrate them and build a brand website to make everyone remember PUPUPEPE. Zhuji always believes that long-term management depends on content, and laughs that "good self-media operators must always use their brains." He firmly believes that words can be used for in-depth communication. Most of the articles on the PUPUPEPE website have thousands of words. From the title to the content, they have been planned and designed. It is more common to see her photos of various fashion occasions with a single-lens camera on her back, which is unique among bloggers.

Key 4 "Manage SEO titles with embedded keywords

After cooperating with "Lu Boss", Hu Ji realized the importance of SEO (search engine optimization) and paid more attention to what readers liked in content planning. "Before setting the content, we will go to Google Trends to search, find the most popular keywords of ordinary people, and bury the keywords in the title." For example, there is an article on the website "Tired of a suit jacket?" Wear a neutral style that you have never tried before! "Super-fit shirt jacket" mainly talks about shirt jacket, but "shirt jacket" is a keyword that readers rarely search for, so she embeds "wearing" and "suit jacket" in the title to increase visibility.

For the wedding ceremony held last year, Zhu Ji, who shared the wedding venue text with readers, has a record high click-through rate. She wrote the title as "Weddings, do what you like best: 8 dream outdoor wedding venues that I have studied, you can do it without going abroad", and added the sentence "Weddings, do what you like best", Create a sense of resonance for readers, shape the brand's independent and thoughtful personality, and write about differences in content.

Zhu Ji emphasized, "We must bring readers into a certain situation, not what I want to say." By embedding popular keywords in the title and creating a context of text, readers can see what they are really interested in. Increase SEO ranking.

She has short haircuts and is a constant image of Zhuji. She is changing her mind and is planning the next stage of website update. "My focus is on users. Content websites are essentially to let users see what they want. If the audience wants to understand the brand today, the website must clearly convey the brand style; if it is a content website, When readers see a headline click into the article, the headline text and pictures must fully present the core concepts of the article." She concluded: "A good website is to let users have a good experience."