What myths should enterprises avoid when setting up official websites?

The website is a manifestation of brand awareness. Lin Hong, who has been with the growth of Taiwan’s Internet industry, pointed out that a good website is to continuously "improve visibility", increase the legibility of mobile devices, optimize the web architecture design, strengthen content strategy and keyword layout,https://web-design.mucorales.com, so that the website can be based on consumers’ The intention is to increase organic traffic without advertising.

For companies to digitally transform or want to open a store online, first of all they want to "own their own website." A website is like an entrance to a brand. If consumers cannot find relevant information or exclusive pages of this company, they may intuitively think that this company does not exist. The relationship between brand and website has long been a compulsory course for every owner.

Compulsory Course 1 "The first choice: outsourcing network vs. e-commerce platform

Regardless of e-commerce or the establishment of an image website, the owners will hesitate in the early stage: should use the e-commerce platform or entrust a website construction company? He started accepting cases when he was in college, and established "Road Boss Co., Ltd." in 2015. The founder Lin Hong has 20 years of experience in website design. "Lu Boss" currently has a product manager and a visual designer, and Lin Hong, who is a website engineer, is committed to tailor-made websites for owners. Lin Hong said that teams who are new to online shop will usually not put too much effort or budget on the website from the beginning. First go to the e-commerce platform to apply to open a store, understand the basic e-commerce process, and solve the most troublesome cash flow and logistics. This is the best solution for novices.

But when a company grows to a certain stage and hopes to attract more potential customers through website SEO (Search Engine Optimization), or when there is a need for more complete website functions, it will find that the e-commerce platform has many limitations and bottlenecks. If it is not enough, "no matter how it is modified, it is difficult to transform a truck into a Porsche." Lin Hong said that making determination and understanding the goal is the first step for the owner to find the "road boss."

Compulsory Course 2" Misunderstandings of Setting Up Stations You Should Avoid

Li Jiahao, the founder of Indie Drinkster, a wine brand that cooperates with two websites with "Lu Boss", said that a good website construction team can immediately point out website problems before the owners have stated their needs. For Lin Hong, setting up a website strives to be customized, and experience is the help of modularization. "We have a high communication cost." Lin Hong will spend about an hour communicating the owner's "requirement list". "The website is roughly divided into image websites and shopping websites. Most customers cannot directly express their needs, or even Some are not even sure if they have a shopping function."

Lin Hong said that when it is not possible to evaluate, he would advise the client to list the requirements that he initially thought of. After the website construction company lists the costs, usually the owner knows that it is impossible to achieve it in the first stage due to budget issues or implementation time. Start to delete some details.

The initial blind spot of the proprietor is usually an unclear request to copy certain functions of the industry. At this time, Lin Hong will understand the other party's preferences, such as the visual design of the website or functional requirements, in order to create a website that truly meets the owners' ideals. In addition, customers who set up a website for the first time often appear "wanting does not mean needing". Lin Hong, for example, once a client came to his website for teaching English, hoping to increase the retention rate of the webpage with brilliant animations, but boss Lu would analyze for customers that such practical-oriented websites spend too much animation cost, not only high cost And the effect is limited.

"Lu Boss" product manager Li Jialing also mentioned that owners tend to list too many lists at once when adding a website marketing module, and even ask the website building company which marketing plan is right for them? When the marketing strategy is not clear, the website function is modified in a hurry. The most practical problem is not only the high cost, but also not necessarily helpful to sales. "I will first ask the owner, which marketing modules have been used? Only after I have used them will I know if it is suitable, whether it will be used, and whether it will bring sales growth. I will also ask him which modules are used most frequently? It’s a pity to make a module that will only be used once a year for 50,000 yuan and not use it next year."

The website must be corrected after the "user experience", so many owners will go online for a while and find out which features need to be added or if there are any bad parts before making corrections.

Compulsory Course 3" Have you thought about the business process?

"Websites do not only look at technology, but must be very familiar with the customer's business process." For Lin Hong, it is by no means that the mission must be fulfilled in any request from the customer. "After we understand his business model, we will tailor a suitable website. ."

For example, Indie Drinkster wants to build a website that feels like a young city. At the beginning of 2019, Li Jiahao listed the requirements, communicated with Lin Hong back and forth for nearly ten months, and discussed the feasibility with the project manager, and it went live at the end of September. Because it is a liquor brand, the law stipulates that it cannot be sold online and must be paid on delivery. Therefore, the website design is very customized. In addition, Indie Drinkster attaches great importance to visuals. "Lu Boss" spent a lot of time adjusting the details.

Lin Hong will also plan business models for customers. For example, a brand that rents baby strollers, because most of them are for export. Three years ago, they asked Lin Hong to build an image website that does not require shopping functions. Later, they wanted to add a new business model to rent baby strollers. The industry had no idea when he came to Lin Hong, but roughly hoped to establish a business model through the website process. "Just half a year ago, we helped a photography company build a website for renting photographic equipment, and accumulated some experience and webpage modules, so we helped him design a business model. Including how to rent online, how to collect deposits and collect rent, if When the time is up, there is no return, how can the website charge the fee again, etc." Lin Hong believes that website design needs to have both breadth and depth. Different industries have different thinking models. After the breadth of knowledge needed to meet the needs, they must also understand the business operation logic and cooperate with upstream and downstream manufacturers to make it. Good website.

Compulsory Course 4 "The website is just the beginning

Lin Hong pointed out that the website is the facade of the brand and also the display of brand awareness. He reminded that many owners came to "Road Boss" without the concept or thinking of the brand in the early stage, and they could only communicate visually in the previous month. He suggested that owners should first have CI (Corporate Identity System, short for corporate identity system) before starting a website.

For example, Indie Drinkster had sought an Austrian design company to design the visual image before building the website. For Lin Hong, it was to follow the image of the LOGO to create a simple and trendy urban style. Another client, the well-known "Yunji" in the fashion industry, had a clear brand concept before setting up "PUPUPEPE｜Yunji's fashion style website", and communication was fast, ruthless and accurate.

After owning the website, many owners asked: "Why is there no one on my website?" "What website is a good website?" Lin Hong reminded that the service items include "SEO architecture planning and consulting", the website is not just a good one. When someone comes, it must be combined with SEO (search engine optimization) planning. The owner should have this basic concept.

"After the website is built, it is not the end, but more importantly, the follow-up SEO keywords and advertising procedures." Just like a store opened in a good location, there will be high exposure and high traffic. The search engine is the first opportunity for exposure and can focus on Customers who are already interested in your products, services or information.

Lin Hong said that a good website is to continuously "improve visibility," which can be explained from the innate and acquired. "Innate" refers to the engineering part of the website, such as choosing a fast host, improving the opening speed of web pages, increasing the legibility of mobile devices, having a recognizable URL name (URL), whether the URL is https, optimizing the web architecture design, etc.; "The improvement is the content strategy and keyword layout, so that the website can increase the natural traffic according to the consumer's intention and the calculation method of the search engine without advertising.

As many as 80% of customers are e-commerce companies, and most of them rely on word of mouth. Lin Hong, who has been with the growth of Taiwan’s Internet industry, bluntly pointed out that the Internet industry is changing rapidly and it is difficult to think comprehensively before setting up a website. Avoid blind spots as much as possible. Only by recognizing what a good website is, can you find a trusting website building company and take the first step towards digitizing your company.